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Scientific Advertising
Hardcover
ISBN13: 9781603868044
Publisher: Merchant Books
Published: Feb 1 2014
Pages: 88
Weight: 0.67
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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