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Publisher: Pbooks
Published: Aug 19 2024
Pages: 306
Weight: 0.91
Height: 0.64 Width: 6.00 Depth: 9.00
Language: English
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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