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612-822-4611
The Commercial Exploitation of Color as a Consumer Stimulus

The Commercial Exploitation of Color as a Consumer Stimulus

Paperback

Marketing

ISBN10: 148269655X
ISBN13: 9781482696554
Publisher: Createspace
Published: Mar 7 2013
Pages: 70
Weight: 0.19
Height: 0.17 Width: 5.00 Depth: 8.00
Language: Greek, Modern (after 1453)
The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.

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Marketing