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Marketing Mix for Tourism Products

Marketing Mix for Tourism Products

Paperback

Marketing

ISBN10: 3659333263
ISBN13: 9783659333262
Publisher: Lap Lambert Academic Pub
Published: Jan 27 2013
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.

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