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Das Neue Werberecht Für Ärzte: Auch Ärzte Dürfen Werben
Paperback
MarketingMedical ReferenceGeneral Law
ISBN13: 9783662064825
Publisher: Springer
Published: Jan 14 2013
Pages: 385
Weight: 1.27
Height: 0.84 Width: 6.14 Depth: 9.21
Language: German
Die Entwicklung des ärztlichen Werberechts geht weiter: Nachdem das Bundesverfassungsgericht auch 2001 und 2002 ma gebliche Entscheidungen gefällt hat, zog der Deutsche Ärztetag jetzt endgültig nach. Viele Restriktionen wurden aufgehoben, das ärztliche Werberecht vereinfacht und generalisiert. Die Entwicklungen zeigen jedoch auch neue Grenzen des Werberechts auf, insbesondere im Bereich der Schönheitsmedizin. Die Neuauflage enthält die aktuellen Entscheidungen des Bundesverfassungsgerichts sowie der Instanzgerichte, erläutert die Neuregelungen der Musterberufsordnung und befasst sich erstmalig mit der Zulässigkeit der Werbung für Schönheitseingriffe.
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