Marketing in 2013

Intelligente Verpackungsgestaltung by Witte, Janina

Operatives Vertriebscontrolling im schnell verändernden Marktumfeld by Lommertin, Patrick

Public Relations, Activism, and Social Change: Speaking Up by Demetrious, Kristin

Demarketing: Der Einfluss der Kündigungsform von unprofitablen Kundenbeziehungen auf das Verhalten potenzieller Neukunden: Eine emp by Puzankova, Olga

Die Frauen Und Das Netz: Angebote Und Nutzung Aus Genderperspektive by

Vergleichende Werbung in Deutschland: Theoretische Grundlagen und empirische Bestandsaufnahme by Geißler, Lisa

Orientierung in Bekannten Und Unbekannten Ladenumwelten: Theorie, Befunde Und Implikationen by Wang, Hsiau-Han

Branding Customers as King! Bull Shit by Eng Kim, Vincent Wee, Mui Eik, Vivien Wee, Periyayya, Thinavan

Demobilization and Jobs by Eliot, Charles W.

The "B" Word: Becoming foolishly bold in creating the ultimate "brand" by Marhamat, Bobby

Case Studies in Organizational Behavior and Theory for Health Care by Borkowski, Nancy, Deckard, Gloria

Glamour Globals: Trends Over Brands by Baaghil, Said, Baaghil, Mossalli Ashour Khashogji

Gaining Competitive Advantage: Marketing Strategies for shipping by Cheraghi, Hossein, Miremadi, Alireza

Common Attitude Development Towards Advertising In Pakistan by Ahmed, Qazi Mohammed, Aleem, Majid, Z. Nasir, Fatima

The Surfer's Guide To Marketing: How To Avoid Wiping Out In The Marketing Space by Rovegno, Randy

10 Ways to Sell More Stuff, to More People, More Often, for More Money, and with More Efficiency by Rohleder, T. J.

Marketing Territoriy by Frolov Daniil, Lavrent'eva Anna, Shishkov Vyacheslav

Standardization Verus Adaptation in Global Market by Sabir, M. Suleman, Sultan, Muhammad, Hameed, Raja Mazhar

TQM application in commercial banks in Zimbabwe by Jaravaza, Divaries Cosmas

Global Brand Power: Leveraging Branding for Long-Term Growth by Kahn, Barbara E.

Contagious: Why Things Catch on by Berger, Jonah

Social Media im Wandel zu Commercial Media. Monetarisierungsstrategien von sozialen Netzwerken durch Nutzung neuer Absatzkanäle by Dagustany, Sascha

Viral Marketing within Social Networking Sites by Wilde, Sven

New Service Development: A Case Study for the Swedish Supermarket Chain ICA by Kupke, Doreen

Virgin Australia: Situation analysis of the 'Game Change' strategic plan by Chan, Kok Meng

Internationalisierungsstrategien von IT-Dienstleistern. Analyse der Erfolgspotenziale und -voraussetzungen by Valkova, Tsvetelina

"Da brauchst' einen guten Magen": Systemisch orientierte Prozessberater in der Wahrnehmung ihrer Kunden by Plasser, Wolfgang

Top 25 Public Relations KPIs of 2011-2012 by The Kpi Institute, Smartkpis Com

Consumer-Brand Relationships: Theory and Practice by

Web 3.0 und die Auswirkungen auf das Online-Marketing by Angeler, Christian

Runtriz - The Leader of mobile Hospitality: Hotel Evolution by Kupke, Doreen

The Commercial Exploitation of Color as a Consumer Stimulus by Yfantis, Vasileios

Neurowissenschaftliche Erkenntnisse zum Konsumentenverhalten und ihre Implikationen für das Marketing by Schmidt, Andreas

Willingness to pay for Fair Trade products: Analysis and implications by Gröpel, Michaela

Marketingstrategie der Edeka-Gruppe für Bio-Produkte by Baumann, Felix

What Were They Thinking?: Recent Opinions & Facts From and About New York State Residents by Slutsky, Leonard, Garfunkel Phd, Stanley J.

Communication Strategy of the Benetton Group by Kuboj, Suel

The meaning of arts for brands: The example of the Austrian chocolatier Zotter by Maute, Katharina

Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern by Michelbach, Claudia

Sinergetika I Marketing Innovatsionnogo Razvitiya by Shuklina Zinaida

Entwicklung zu einer Supermarke - Analyse von Markenallianzen am Beispiel der Lufthansa AG by Schultze-Rhonhof, Maike Marianne

Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences by Solis, Brian

The Retail Revival: Reimagining Business for the New Age of Consumerism by Stephens, Doug

Ambush Marketing in Sports by Nufer, Gerd

The Money Flow: How to Make Money Your Friend and All, Have a Great Life, and Improve the World by Weber-Haber, Ana

The Extroverted Writer: An Author's Guide to Marketing and Building a Platform by Luedeke, Amanda

Corporate Social Responsibility: Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR by Mayer, Jürgen

Marketing To Win: Creating and Sustaining your Non-Profit Brand by Sommers, Susan

12 Powerful Marketing Ideas That Can Make You More Money by Rohleder, T. J., Joseph, Terence

Exposure of Woman Through Media by Qureshi Muhammad Adnan

Future Trends: Offering apps as competitive advantage - a marketing challenge for the banking industry by Hindelang, Sebastian

Online Marketing - Entwicklung, Chancen und kritische Aspekte des Social Media Marketings der Generation Web 2.0 by Scheerer, Eveline

Knock Their Socks Off Marketing: Small Business Guide To Attracting More Customers In An Advertising Saturated World by Story, J. Wayne

Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and Explode Your Profits! by McIndoo, Ann, Saurbaugh, Jim

Informatsionnoe Obespechenie Prinyatiya Resheniy V Malom Biznese by Nikitas Denis

La actitud de las personas mayores hacia el Anuncio Institucional by Estrada Guillén, Marta

Customer Sense: How the 5 Senses Influence Buying Behavior by Krishna, Aradhna

Einsatz multisensualer Reize in der strategischen Messekommunikation: Optimierungspotentiale der Kommunikation für nachhaltige Messeauftritte by Dübbert, Arne

Der Einfluss kundenindividueller Produkte auf eine Informationsüberlastung by Paulus, Philipp

Proteingewinnung aus der Sojabohne by Neif, Ewgeni

Mehr Verkauf Durch Nichtverkauf: Kunden Kaufen Fast Von Selbst, Wenn Man Sie Lässt by Gebhardt-Seele, Stephan

Negative Auswirkungen der Corporate Social Responsibility by Boteva, Vera

More.Better. by The World's Leading, Experts, Koenigs, Mike, Nanton, Nick

Design Thinking - Eine innovative Methode für Innovation: Anwendungen und Ergebnisse in der betrieblichen Praxis by Gerstenmaier, Theo

The IT Marketing Crash Course: How to Get Clients for Your Technology Business by Khera, Raj

Trends and Opportunities in the Indian Life Insurance Industry by Panchumarthy Aruna

Konkurentosposobnost' upravleniya setyami predpriyatiy na baze reklamy by Potolokova Mariya Olegovna

Bewertung der Erfolgsfaktoren beim Luxusmarken-Management by Haskic, Enis

Corporate Social Responsibility and its Implementation in the Daimler AG by Ketschau, Thilo

Customer-Oriented Marketing Strategy: Theory and Practice by Dalgic, Tevfik

Nachhaltigkeitskommunikation in der Energiebranche by Mayer, Jürgen

Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick by Klotsche, Ines

Organisationskommunikation Und Public Relations: Forschungsparadigmen Und Neue Perspektiven by

PR Rock Star by Hoenig, Cyndy

Retail Sales Promotion and Consumer Behavior: An Indian Perspective by Das Gopal

Wirtschaftsfaktor Kinder by Bleyer Anna Lena

The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies by Rouse, Natalie, Waterston, Adriana

Public Relations and Nation Building: Influencing Israel by Toledano, Margalit, McKie, David

Infinite Ripple - The Social Media Revolution by Mehta, Glenn

Pimp your Corporate Identity: Bewegtbildkommunikation im Internet für den besseren Auftritt by Däbritz, Manuel

Fazendo Sentido dos Sentidos by de Araújo E. Sá, Sara

German Market Launch / Product Launch Plan: Neuro Drinks by Wilde, Silvio, Franzen, Daniel, Stührenberg, Maxim

What is MonaVie? What is Acai Berry? Miracle or Sham?: A Business Analysis and MonaVie Review by Lindsay, Kevin

Innovative Planning for Electronic Commerce and Enterprises: A Reference Model by Hsu, Cheng, Pant, Somendra

Erstellung eines Jahresmarketing Plans für ein Unternehmen der Gesundheitsbranche by Wenninger, Moritz

Hey Marketers, Get Your Priorities Straight: Setting Marketing Communication Priorities at Startups, Small Businesses, and Non-Profits by Scarpino, Nicholas

Bedeutung von Kundenkarten & -clubs für Kundenbindung & -zufriedenheit by Maric B. a., Igor

21 Ways to Add $100,000 to Your Business by Montae, Linette

Celebrity Branding You by Dicks, Esq Jack, Dicks, Lindsay, Nanton, Esq Nick

Good VS Bad Market Attitude by Wee Mui Eik Bee Jade, Vivien, Eng Kim, Vincent Wee, Periyayya, Thinavan

Dimensions of Brand Equity (a Comparative Study of Coke and Pepsi) by Zubair Nandana, Wadood Zainab

What is Zija? What is in Zija? What is Moringa?: A Business and Health Singularity by Hailey, Max

New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers by Hansen, Torben, Solgaard, Hans Stubbe

Consumer Behaviour Towards Safe Drinking Water by Datrika Madhusudan Rao

How To Become a Social Media Content Machine: Wordflirt's Guide to Cranking Out Killer Content to Grow Your Business! by Loens, Claudia M.

El proceso de evaluación y control de la fuerza de ventas by Canales Ronda, Pedro

Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom by Cartagena, Chiqui

Kundenbindung in sozialen Nonprofit-Organisationen: Am Beispiel des Vereins Läbesruum Winterthur by Heuberger, Romana

Douglas Gaster's Guide to Marketing Your Business Online: Harness the Power of the Internet to Boost Your Profits by Gaster, Douglas

Solving the Social Media Puzzle Companion Workbook V.1 by Parcher, Apryl, Rose, Kathryn

Crowdfunding - Neue Möglichkeiten des Spendenmarketing by Scholl, Alexander

Marketing Naukoemkoy Produktsii by Chepeleva Kristina Viktorovna

Management- und Marketing-Ethik: Verhandlungsethik by Neuhüttler, Jens

Kundenorientierung von Dienstleistungsmitarbeitern: Konstrukt, Messung und Wirkungen by Hähnel, Kathrin

Cracking the Real Estate Code by Leading Advisors, The Nation's, Nanton, Nick Esq

Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader by Christensen, Mary

The Ultimate Success Guide by Nanton, Nick Esq, From Around the World, Leading Experts, Tracy, Brian

Marketingstrategische Ausrichtung von kleinen Webdesign Unternehmen: Das Beispiel der SchalkoMedia by Schellmoser, Marian

Kommunikationsmanagement im Wandel durch Social Media: Berufsbild, Qualifikation und Tätigkeit 2.0 by Thiele, Florian

Social Media in projektorientierten Unternehmen: Eine Analyse der Einsatzmöglichkeiten von Social Media Anwendungen in Beratungsunternehmen by Waxenegger, Robert

Nbd-Prognosemodelle Im Kundenbeziehungsmanagement: Einordnung, Implementierung Und Praktische Anwendungsempfehlung by Zitzlsperger, David

After Marketing by Sajid Omar

Prestashop 1.5 Beginner's Guide by Horton, John, Antonio Tizon Caro, Jose

How to Acquire New Customers in 30 Days: The Secrets of Building Your Business by Hoover, Larry A.

Feedback und Anreize für die Nutzung von Web 2.0 Diensten by Mazarakis, Athanasios

Employer Branding. Die Arbeitgebermarke verstehen, definieren und im täglichen Geschäft einfach umsetzen by Vogt, Simon

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by

Marketing von Dienstleistungen by Bode, Meikel

Your Association Shortcut: The Definitive Guide for Generating Customers Through Associations by Skrob Cae, Robert

The Best Business Card On The Planet: The Ultimate Strategy For Dominating a Market and Getting More People To Discover You, Hire You, and Refer You by Regnerus, Bob J.

No Cash? No Problem!: Learn How to Get Everything You Want in Business and Life, Without Using Cash by Wagenvoord, Dave, Pervez, Ali

Start Your Own Information Marketing Business: Your Step-By-Step Guide to Success by Skrob, Robert, Media, The Staff of Entrepreneur

Die Bedeutung der Affinität für den Imagetransfer by Vielmeier Franziska

The Power of Belonging: A Marketing Strategy for Branding by Baaghil, Said Aghil

Besucherbindung im Freien Theater - Relationship Marketing in Non-Profit-Organisationen: Analyse und Strategien am Beispiel des theaterzentrum deutsch by Wilfing, Gerd

Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern by Michelbach, Claudia

How To Write A Book This Weekend, Even If You Flunked English Like I Did by Johnson, Vic

Narrative Brand Planning: Wie Marken Zu Echten Helden Werden by Dietrich, Frank Otto, Schmidt-Bleeker, Ralf

Online Marketing For Animal Hospitals, Simplified: Everything You Need To Know To Get Started by Laine, Andrew P.

Your AD Here: The Cool Sell of Guerrilla Marketing by Serazio, Michael

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research by Bruner, Gordon C., II

Markenkommunikation im Social Web: Der Einfluss von Social Media im Marketing by Dittrich, Sebastian

Presenting Across Cultures by Hernandez, Ruben Alexander

White Papers FD by Graham, Gordon

Promoting Nonprofit Organizations: A Reputation Management Approach by Kinzey, Ruth Ellen

Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved by Stuart, Tessa

Schreiben Mit System: Pr-Texte Planen, Entwerfen Und Verbessern by

How to Write a Book This Weekend, Even If You Flunked English Like I Did Lib/E by Johnson, Vic

How to Write a Book This Weekend, Even If You Flunked English Like I Did by Johnson, Vic

Sixteen Strategies To Success: Ultimate Success From The Inside Out by Leaders, 15 Global Thought, Elderkin, Debra

Promotional Culture and Convergence: Markets, Methods, Media by Powell, Helen

Handbuch Handel: Strategien - Perspektiven - Internationaler Wettbewerb by

Integration des E-Commerce in das Multi-Channel Marketing by Catalcali, Timur

Markenpersönlichkeiten und deren Messung: Untersuchung des Konstrukts und möglicher Dimensionen by Youssufzay, Raihan

Vertical Price Coordination and Brand Care: Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance by Ahlert, Dieter, Schefer, Benjamin

Mobilize Your Customers: Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and by Cote, John

Dragonfly Effect Workbook: The Power of Stories by Aaker, Jennifer, Smith, Andrew, McCarthy, Barbara

Empowered Marketing: Creative Strategies for Church & Non-Profit Marketing by Scott, Anthony

Whiteboard Selling: Empowering Sales Through Visuals by Sommers, Corey, Jenkins, David

Innovationsmanagement in Franchisesystemen: Der Erfolgsfaktor Partizipationsqualität by Ommen, Nils O.

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan by

How to Recruit Doctors into your MLM or Network Marketing Team: by showing them a NO Warm Market System by Williams, David

Social Media Field Guide: Discover the strategies, tactics and tools for successful social media marketing by Neher, Krista

The Chinese Way in Business: Secrets of Successful Business Dealings in China by De Mente, Boye Lafayette

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals Into High-Value Clients by Cates, Bill

Brand Power for Small Business Entrepreneurs: Breakout Brand, Positioning, and Profit Strategies to Drive Revenue Growth by Walker, Renee T.

Newsletter Marketing: Insider Secrets to Using Newsletters to Increase Profits, Get More New Customers, and Keep Customers Longer than You E by Buck, Shaun

Understanding Marketing & Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders by Tedlock, Dave

Hybrid Value Creation by Velamuri, Vivek K.

Smart Marketing for Local Businesses: A practical guide for driving customers to your door, not fans to a page. by Murphy, Trudy

Marktstudie LEED: Erstmalige Analyse zertifizierter Projekte im deutschsprachigen Raum anhand einer Kennwerterhebung und Investorenumfra by Kronschnabl, Christofer

Grundlagen des interkulturellen Marketings: Verdeutlicht am Praxisbeispiel der Marke Haribo by Lam, Cheun-Yin

Kundenbindung durch Kundenverwirrung: Eine Untersuchung am Beispiel der Schweizer Kommunikation-Anbieter by Heuberger, Romana, Harder, Corinne

Social Media Relations - Herausforderungen und Erfolgsfaktoren für NPOs im Social Web by Steckmann, Grit

Facebook - Der blaue Konsum: Beeinflussung des Kaufverhaltens durch die "Social Media"- Plattform Facebook by Kuhn, Alexander

Marketing für Freiberufler am Beispiel von Rechtsanwälten, Zahnärzten und Architekten by Hütt, Marc

Kundenorientiertes Marketing - Managementinstrumente im Prozess der interkulturellen Öffnung by Rapp, Michael

Open Evaluation: Integrating Users Into the Selection of New Product Ideas by Haller, Jörg

Indiens Arbeitsmarkt für hoch qualifizierte Arbeitskräfte. Anreize zum Business Process Offshoring by Schüler, Iris

Introduction to Salesforce for Marketing (SPMA-101): Class Slides & Exercises by Point, Stony, White, Jeremy, Wasula, Steve

How To Sell Any Product Online: Secrets of the Killer Sales Letter by Johnson, Omar

The new age of marketing: How social media has changed the marketing landscape by MacDonald, Richards

Kundenzeitschriften in der Unternehmenskommunikation: Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften by Flad, Liudmila

Are You In Inc: PR's Alter Ego by Garner, Nicole

Messung implizierter Einstellungen: Wesen und Relevanz für das Marketing by Mang, Marcella

Die Kommunikation der Arbeitgeberattraktivität und der Nutzen für die Talente: Eine empirische Analyse der DAX- und MDAX-Unternehmen by Over, Andreas

19 Tips for Successful Public Relations: Insights on Media Relations and Reputation Management by Skogrand, Brant

The Magic of Selling by Hollis, Dan

Die Relevanz Der Markenarchitektur Für Das Employer Branding: Eine Verhaltenstheoretisch-Experimentelle Untersuchung Zum Einfluss Von Hierarchieübergr by Roj, Manuel

Essence Marketing: Don't Sell What You Deliver by Stuart, Charlie

Marketing I Brending Territoriy by Pikulyeva Oksana

Razvitie Predpriyatiy Na Osnove Marketingovoy Kontseptsii Upravleniya by Alkhatib Ali

The Magic of Selling by Hollis, Dan

Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales by France, Charles E.

Corporate Social Responsibility Und Konsumentenverhalten: Theoretische Ansätze Und Empirische Befunde by Waßmann, Jan

Produktportfoliomanagement: Explorative Bestandsaufnahme Und Empirische Untersuchung Der Erfolgswirkung by Landauer, Nina

Kundenloyalität Im Automobilhandel: Determinanten in Verkauf Und Kundendienst by Scholly, Volker

Dienstleistungstarife Und Nutzungsentscheidungen: Empirische Untersuchung Zu Tarifen ALS Mittel Zur Selbstkontrolle by Robbert, Thomas

The Essence of Advertising Management-An Indian Perspective by Sarma Sarmistha

How Excellent Experiences affect Customer Loyalty: The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyal by Gurski, Daniel

Versicherung für Minderheiten: Ethno-Marketing als Wachstumsmöglichkeit by Williams, Amanda

Auftrags- Und Projektmanagement: Mastering Business Markets by

La mejora del posicionamiento web de los partidos políticos by Amorós Kern, Eduard

Posicionamiento by Torres Peña, Yinet, García Vidal, Gelmar

Total Loyalty Marketing: Mit Begeisterten Kunden Und Loyalen Mitarbeitern Zum Unternehmenserfolg by Schüller, Anne M., Fuchs, Gerhard

Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity by Jain, Rachna

Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen by Kirchgeorg, Manfred, Meffert, Heribert, Burmann, Christoph