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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Hardcover

Business GeneralInvesting & FinanceMarketing

ISBN10: 1466636319
ISBN13: 9781466636316
Publisher: Igi Global Scientific Publishing
Published: Mar 31 2013
Pages: 428
Weight: 2.65
Height: 1.10 Width: 8.70 Depth: 11.10
Language: English
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

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