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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

Hardcover

Business GeneralMarketing

ISBN10: 0230296831
ISBN13: 9780230296831
Publisher: Springer Nature
Published: Apr 16 2013
Pages: 138
Weight: 0.80
Height: 0.60 Width: 5.70 Depth: 8.60
Language: English
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

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