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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

Paperback

Business GeneralInvesting & FinanceMarketing

ISBN10: 1349443077
ISBN13: 9781349443079
Publisher: Springer Nature
Published: Jan 1 2013
Pages: 190
Weight: 0.56
Height: 0.46 Width: 5.50 Depth: 8.50
Language: English
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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