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Marketing Management and Strategy: An African Casebook
Paperback
ISBN13: 9780415783347
Publisher: Routledge
Published: Feb 8 2013
Pages: 280
Weight: 1.10
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
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