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1 to 1: The Essence of Retail Branding and Design
Hardcover
Business GeneralManagementMarketing
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ISBN13: 9789063692643
Publisher: Bis Publishers
Published: Mar 14 2013
Pages: 240
Weight: 2.30
Height: 0.90 Width: 8.10 Depth: 10.10
Language: English
The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer's journey from the couch at home to buying the physical product, and cover all the steps in between--offline and online--a practical and inspirational book.
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