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Events Im Zeitalter Von Social Media: Stand Und Perspektiven Der Eventforschung
Paperback
Series: Markenkommunikation Und Beziehungsmarketing
ISBN13: 9783658005528
Publisher: Springer Nature
Published: Feb 20 2013
Pages: 205
Weight: 0.58
Height: 0.46 Width: 5.83 Depth: 8.27
Language: German
Auf der dritten wissenschaftlichen Konferenz zur Eventforschung wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Eventkonzepte im Zusammenhang mit Social Media unter anderem aktuelle wissenschaftliche Fragen wie Konsumerlebnisse bei Events, Events als Instrument des Managements von Markenbeziehungen, Mythostransfer im Eventmarketing sowie die Betrachtung ökonomischer, sozialer und ökologischer Effekte.
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