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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History

From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History

Paperback

Business GeneralEconomicsMarketing

ISBN10: 1349446637
ISBN13: 9781349446636
Publisher: Palgrave
Published: Jan 1 2013
Pages: 219
Weight: 0.60
Height: 0.49 Width: 5.50 Depth: 8.50
Language: English
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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Business General