Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book

Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book

Businessnews Publishing

Paperback

ManagementMarketing

Currently unavailable to order

ISBN10: 2511042827
ISBN13: 9782511042823
Publisher: Lightning Source Inc
Published: Sep 16 2016
Pages: 44
Weight: 0.12
Height: 0.09 Width: 5.06 Depth: 7.81
Language: English
The must-read summary of Brian Halligan and Dharmesh Shah's book: Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book Inbound Marketing shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies, is that this doesn't require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn't be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers. By using social media such as Twitter, you can ask people directly how they would improve your product.

Added-value of this summary:

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