Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book

Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book

Businessnews Publishing

Paperback

Marketing

ISBN10: 2511048043
ISBN13: 9782511048047
Publisher: Business Books
Published: Sep 14 2016
Pages: 46
Weight: 0.12
Height: 0.10 Width: 5.06 Depth: 7.81
Language: English
The must-read summary of Jack Trout and Steve Rivkin's book: Repositioning: Marketing in an Era of Competition, Change and Crisis.

This complete summary of the ideas from Jack Trout and Steve Rivkin's book Repositioning shows how positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In their book, the authors explain that you need to constantly keep repositioning, or you will be left behind. This summary provides readers with the solution to staying on top of their industries in this era of rapid technological change.

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