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612-822-4611
Summary: Ben & Jerry's: The Inside Scoop: Review and Analysis of Lager's Book

Summary: Ben & Jerry's: The Inside Scoop: Review and Analysis of Lager's Book

Paperback

Business General

ISBN10: 2511048280
ISBN13: 9782511048283
Publisher: Business Books
Published: Sep 9 2016
Pages: 48
Weight: 0.12
Height: 0.10 Width: 5.06 Depth: 7.81
Language: English
The must-read summary of Fred Chico Lager's book: Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor.

This complete summary of the ideas from Fred Chico Lager's book Ben & Jerry's: The Inside Scoop tells the story of Fred Chico Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.

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