Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Summary: Getting Into Your Customer's Head: Review and Analysis of Davis' Book

Summary: Getting Into Your Customer's Head: Review and Analysis of Davis' Book

Businessnews Publishing

Paperback

General Reference

ISBN10: 2511047772
ISBN13: 9782511047774
Publisher: Business Books
Published: Sep 14 2016
Pages: 42
Weight: 0.11
Height: 0.09 Width: 5.06 Depth: 7.81
Language: English
The must-read summary of Kevin Davis' book: Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know.

This complete summary of the ideas from Kevin Davis' book Getting Into Your Customer's Head explains that most sales today are made through a four-stage buy-learning process: 1. Prospective customers become aware of a need for something 2. They study all the options available to meet that need, and the cost of each option 3. They make a buying decision and 4. They evaluate whether or not they are receiving value-for-money on an ongoing basis. To be most effective, the sales process requires the sales person to adopt different roles at different times, depending on which stage of the buy-learning process the person is at. The various sales roles provide suggested modes of action that will be appropriate for each of those given situations. Customer-focused selling requires sellers to go through an entire sequence of customer-focused selling roles: student, doctor, architect, coach, therapist, negotiator, teacher and farmer. Each of these distinctive roles are designed to match productive sales techniques with the buyer's behavior and requirements throughout the overall sales sequence.

Added-value of this summary:

Also from

Businessnews Publishing

View All

Also in

General Reference

View All