Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book

Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book

Businessnews Publishing

Paperback

Business General

ISBN10: 2511047993
ISBN13: 9782511047996
Publisher: Business Books
Published: Sep 16 2016
Pages: 44
Weight: 0.12
Height: 0.09 Width: 5.06 Depth: 7.81
Language: English
The must-read summary of Michael Silverstein and Neil Fiske's book: Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them.

This complete summary of the ideas from Michael Silverstein and Neil Fiske's book Trading Up shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to trade up in some areas - to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: New-Luxury. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.

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