Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Deciphering the Brazilian Wine Consumer

Deciphering the Brazilian Wine Consumer

Musumeci, Bernardo

Paperback

Series: Wines of the World: Brazil

General Antiques & CollectiblesLiquorWine

ISBN13: 9798194491612
Publisher: Independently Published
Published: Aug 23 2026
Pages: 104
Weight: 0.30
Height: 0.26 Width: 6.00 Depth: 9.00
Language: English
The Definitive Map of the Wine Market in Brazil

The Brazilian wine market is growing, driven by new urban consumers. This guide, based on data analysis, offers strategic insights for industry professionals on:

Taste: Dominance of dry red wine and the rise of national sparkling wines.

National Identity: Growth of Brazilian wine in volume, surpassing South American labels.

Purchase Journey: Supermarkets as the gateway, with growth in e-commerce and subscription clubs.

Barriers and Expansion: Price (tax burden) and lack of knowledge (perceived complexity) are the main obstacles. The book offers recommendations for democratization and enological education.

New Trend: Analysis of Natural Wines, seen as a consolidated trend by young and conscious consumers seeking sustainability and authenticity.

Essential knowledge to connect enology to the psychology of consumption and thrive in the dynamic Brazilian market.

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