Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Silent Revolution of Wine: The New Consumer in Search of Authenticity

The Silent Revolution of Wine: The New Consumer in Search of Authenticity

Musumeci, Bernardo

Paperback

Series: Wines of the World

General Antiques & CollectiblesLiquorWine

Currently unavailable to order

ISBN13: 9798187094981
Publisher: Independently Published
Pages: 96
Weight: 0.28
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English
The Silent Revolution of Wine: The New Consumer in Search of Authenticity

The global wine market is shifting from volume to value, demanding premiumization and authenticity. This ebook is a strategic guide to this transformation.

The New Consumer is educated, seeks sensory and geographical value, and ethical alignment (sustainability, traceability/digital transparency), viewing oenological knowledge as a status symbol.

Premium longevity is based on three pillars:

Unquestionable Quality: Technical excellence from precision viticulture to minimal intervention winemaking.

Provenance and Terroir: Focus on geographical uniqueness (Single Vineyards, UGAs, Climats) as a defense against commoditization.

Emotional Brand Narrative: Telling stories that justify the premium price and create connection.

The guide addresses Premiumization Strategies in Practice, such as luxury wine tourism (VIK), controlled scarcity (DRC), and partnerships with art.

Finally, it confronts the Challenges of the Future: adaptation to Climate Change, Radical Transparency, and the emergence of the No/Low Alcohol segment, redefining luxury wine.

Acquire and master the successful strategies in the fine wine market.

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