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Humanismus Im Marketing
Hardcover
Series: Humanismus in Der Wirtschaft
ISBN13: 9783032315434
Publisher: Springer vs
Published: Oct 28 2026
Pages: 359
Language: German
Diese Sammelpublikation basiert auf der Idee, dass Marketing als Katalysator des Kapitalismus fungiert. In diesem Zusammenhang birgt ein humanistischer Marketingansatz das Potenzial, eine menschlichere Form des Kapitalismus zu fördern. Insbesondere in unserer turbulenten Zeit gewinnt dieses Buch an Bedeutung. Die zwölf Kapitel bieten ein essenzielles Update zum aktuellen Stand von Marketing, Ethik und humanistischem Management.
Führende Wissenschaftler haben Beiträge verfasst, die eine interdisziplinäre Perspektive auf humanistisches Marketing präsentieren. Sie beinhalten globale Fallbeispiele und aktuelle Forschungsergebnisse. Zu den behandelten Themen gehören digitale Transformation und Künstliche Intelligenz, Führung, Organisationsdesign und die Zukunft der Arbeit.
Dieses Buch richtet sich an Wissenschaftler und Studierende der Bereiche Marketing, Wirtschaftsethik, Unternehmensverantwortung und Führung.
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