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Retail Disruptivo: 10 principios para el comercio minorista en un mundo posdigital
Paperback
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ISBN13: 9791254990711
Publisher: Hoepli Ediciones
Published: Feb 23 2026
Pages: 322
Weight: 0.94
Height: 0.67 Width: 5.91 Depth: 9.06
Language: Spanish
Publisher: Hoepli Ediciones
Published: Feb 23 2026
Pages: 322
Weight: 0.94
Height: 0.67 Width: 5.91 Depth: 9.06
Language: Spanish
En Retail disruptivo dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones prácticas y concretas para redefinir las estrategias de marketing de las organizaciones de retail, asà como las decisiones relacionadas con su liderazgo. A partir de los 10 principios del retail posdigital, el lector se replanteará toda la cadena de valor a medida que considere la creciente importancia de la centralidad de la persona y la experiencia, la sostenibilidad, la transformación digital, etc.
Los autores presentan diez principios fundamentales para guiar las estrategias y acciones de las compañÃas exitosas del futuro, ya sea una empresa emergente, una PYME o una organización grande y establecida. Los autores discuten también:
- Los principales retos a los que se enfrentan los retailers en un mundo que se ha visto radicalmente transformado por la revolución digital.Cómo preparar estrategias de marketing para el futuro, incluidos diez principios rectores para desarrollar una nueva experiencia del cliente en comercios minoristas y marcas de consumo.Las oportunidades y amenazas de crear un recorrido del cliente sin interrupciones en los ámbitos fÃsico, digital y virtual.
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