Sign-In
Cart
Social Media Marketing: A Practitioner Approach - Jordan Edition: The ultimate strategy guide for social media success to grow your business
Paperback
Series: Opresnik Management Guides, Book 70
AccountingBusiness GeneralMarketing
Publisher: Independently Published
Published: Jun 24 2026
Pages: 368
Weight: 1.08
Height: 0.82 Width: 6.00 Depth: 9.00
Language: English
Social Media Marketing: A Practitioner Approach - Jordan Edition
Ranked among the world's best marketing and advertising books by BookAuthority
The standard work of Social Media Marketing
This updated and significantly expanded Jordan Edition of the global bestseller, recognized by BookAuthority as one of the world's best marketing and advertising books, is essential reading in leading universities and a valuable guide for practitioners and academics.
It explores the evolving landscape of digital and social media marketing, including tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse, complemented by practical insights tailored to the Jordanian market and the wider MENA context.
Written in an accessible and practice-oriented way, this guide connects key theoretical concepts with real decision-making situations. It helps readers navigate communities, platforms, and social media tools, and choose the right instruments effectively.
As a result, this textbook remains a benchmark for excellence in social media marketing.
'Insightful, engaging, and highly relevant, this book captures the nuances of social media marketing and will serve as a valuable guide for both universities and corporate leaders.'
Abdullrahman Zidan, Founder of Saleschools.com, eAmira Global
'Clear, practical, and deeply insightful, this exceptional book is essential reading for marketers seeking to stay ahead of digital trends and leverage social media effectively.'
Mohammad Al-Kharouf, CEO, Implementation for Marketing and Advertising
The authors
Marc Oliver Opresnik is the creator of the PIVOTAL Infinity Marketing Canvas(R) and founder of PIVOTAL Thinking. He is Distinguished Professor of Marketing at Technische Hochschule Lübeck, Honorary Professor at NDIM New Delhi, and co-author of several international bestsellers with marketing legend Philip Kotler. In addition, he is Global Thought Leader at the LSE Academic Speakers Bureau and is recognized as one of the world's most influential voices in purpose-driven marketing, strategy, and leadership.
Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management and a leading authority on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees.
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. He has also consulted for multinational companies and organizations such as the World Bank.
Jordan Edition Contributors
Abla Khalifeh is a Jordanian Corporate Communication Manager and marketing leader specializing in digital strategy, branding, business growth, and AI-driven customer engagement.
Abdullrahman Zidan is a sales and marketing expert, author, coach, and trainer. He is the founder of Modern Sales Schools and co-founder of eAmira and Sales Recipe. His work focuses on B2B sales solutions, marketing transformation, business development, and practical capability building for professionals and organizations in the Arab region.
Also from
Kotler, Philip
Retail Disruptivo: 10 principios para el comercio minorista en un mundo posdigital
Kotler, Philip
Stigliano, Giuseppe
Paperback
El marketing en redes sociales: un enfoque prático: La guía definitiva para una estrategia de éxito que haga crecer tu negocio
Opresnik, Marc Oliver
Kotler, Philip
Hollensen, Svend
Paperback
Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad
Kartajaya, Hermawan
Den Huan, Hooi
Kotler, Philip
Paperback
Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
Kotler, Philip
Paperback
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Caslione, John A.
Kotler, Philip
Paperback
Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
Kotler, Philip
Hardcover
Marketing nas Mídias Sociais: Um Guia Prático
Opresnik, Marc Oliver
Kotler, Philip
Hollensen, Svend
Paperback
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Huan, Hooi Den
Kotler, Philip
Kartajaya, Hermawan
Audio Book
Redefining Retail: 10 Guiding Principles for a Post-Digital World
Stigliano, Giuseppe
Kotler, Philip
Audio Book
Redefining Retail: 10 Guiding Principles for a Post-Digital World
Kotler, Philip
Stigliano, Giuseppe
Audio Book
Transformative Marketing: Combining New Age Technologies and Human Insights
Kotler, Philip
Kumar, V.
Paperback
Social Marketing for Public Health: Global Trends and Success Stories: .
Cheng, Hong
Kotler, Philip
Lee, Nancy
Paperback
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Ryan Shields, Ben
Rein, Irving
Kotler, Philip
Hardcover
Hbr's 10 Must Reads on Strategic Marketing
Christensen, Clayton M.
Kotler, Philip
Harvard Business Review
Audio Book
Hbr's 10 Must Reads on Strategic Marketing
Christensen, Clayton M.
Kotler, Philip
Harvard Business Review
Audio Book
Reimagining Operational Excellence: Inspirations from Asia
Mussry, Jacky
Kartajaya, Hermawan
Kotler, Philip
Audio Book
Reimagining Operational Excellence: Inspirations from Asia
Mussry, Jacky
Kartajaya, Hermawan
Kotler, Philip
Audio Book
Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management 3rd Edition
Kotler, Philip
Audio Book
Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management 3rd Edition
Kotler, Philip
Audio Book
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Maon, François
Kotler, Philip
Paperback
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Huan, Hooi Den
Kotler, Philip
Kartajaya, Hermawan
Audio Book
Also in
Business General
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Grenny, Joseph
Patterson, Kerry
Switzler, Al
Paperback
The Pig and I: The Tale of Our Relationship with a Beast We Eat
Endresen, Kristoffer Hattleland
Hardcover
Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul
Richtel, Matt
Hardcover
Quiet Girls Can Run the World: Owning Your Power When You're Not the "Alpha" in the Room
Holman, Rebecca
Paperback
Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life
Brown, Carolyn M.
Gadsden-Williams, Michelle
Paperback
The Token: Common Sense Ideas for Increasing Diversity in Your Organization
Farmer, Crystal Byrd
Paperback
Paris Chic & Trendy: Designers' Studios, Hip Boutiques, Vintage Shops
Ribes-Tiphaine, Adrienne
Paperback
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking about
Robbins, Sawyer
Robbins, Mel
Hardcover
The Reverse Centaur's Guide to Life After AI: How to Think about Artificial Intelligence--Before It's Too Late
Doctorow, Cory
Paperback
The Risk Worth Taking: A Story of Breaking Free and Trading for a Life You Love
Ijeoma, Teri
Hardcover
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Guidara, Will
Hardcover
Hbr's 10 Must Reads on Managing Yourself, Updated and Expanded (Featuring How Will You Measure Your Life? by Clayton M. Christensen)
Review, Harvard Business
Drucker, Peter F.
Gallo, Amy
Paperback
Hbr's 10 Must Reads on Mental Toughness, Updated and Expanded (Featuring How to Stop Worrying about What Other People Think of You by Michael Gervais)
Review, Harvard Business
Gervais, Michael
Duckworth, Angela L.
Paperback
The Retire Sooner Method: The 5 Secrets Behind America's Happiest (and Unhappiest) Retirees
Moss, Wes
Hardcover
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
Ahamed, Liaquat
Hardcover
Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results
Kriegel, Jessica
Terry, Joe
Hardcover
How to Be a Rich Old Lady: Your Guide to Easy Investing, Building Wealth, and Creating the Wild, Beautiful Life You Want
Holden, Amanda
Hardcover
The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement
Cox, Jeff
Goldratt, Eliyahu M.
Paperback
Take Breaks, Work Better: Measure Impact, Not Hours, and Transform Your Profitability
Briggs, John
Paperback
Money Unlocked: How to Make It, Keep It and Multiply It: The New York Times Bestseller
Lee, John
Paperback
Crucial Conversations: Tools for Talking When Stakes Are High
Patterson, Kerry
Grenny, Joseph
McMillan, Ron
Paperback
The Freedom-Based Business Method: Reset, Systemize, and Realign Your Business to Live a Life of Harmony
Ellis, Natalie
Hardcover
The Courage to Commit: Embrace the Radical Power of Sticking with Something
Johnson, Shawn
East, Andrew
Hardcover
Hbr's 10 Must Reads on Leadership, Updated and Expanded (Featuring Begin with Trust by Frances X. Frei and Anne Morriss)
Review, Harvard Business
Edmondson, Amy C.
Ibarra, Herminia
Paperback
The Infinity Machine: Demis Hassabis, Deepmind, and the Quest for Superintelligence
Mallaby, Sebastian
Hardcover
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Johnson, Spencer
Hardcover
How We Could: The Framework to Lead Without Drama, Build Alignment, and Call Teams to Greatness
Dorr, Alex
Hardcover
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Holiday, Ryan
Hanselman, Stephen
Hardcover
7-Figure Educator: Turn Your Experience as an Educator Into Income, Impact, and Freedom
Jordan-Thomas, Erica
Paperback
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
Stanley, Thomas J., PH. D.
Danko, William D., PH. D.
Paperback
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
The Overthinker's Guide to Making Decisions: How to Make Decisions Without Losing Your Mind
Nguyen, Joseph
Hardcover
What the Heck Is Eos?: A Complete Guide for Employees in Companies Running on EOS
Wickman, Gino
Bouwer, Tom
Hardcover
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Stanier, Michael Bungay
Paperback
Confidence (HBR Emotional Intelligence Series)
Chamorro-Premuzic, Tomas
Review, Harvard Business
Kanter, Rosabeth Moss
Paperback
Stop Asking for Referrals: Build a Magnetic Business Through Intentional Care & Real Relationships
McNally, Flor de Maria
Paperback
I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works (Second Edition)
Sethi, Ramit
Paperback
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You
Deiss, Ryan
Paperback
Never Split the Difference: Negotiating as If Your Life Depended on It
Voss, Chris
Raz, Tahl
Hardcover
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Fitzpatrick, Rob
Paperback
Building Great Businesses: Create Momentum, Overcome Setbacks, and Scale with Confidence
Becker, Scott
Hardcover
Hábitos Atómicos: Cambios Pequeños, Resultados Extraordinarios / Atomic Habits
Clear, James
Paperback
A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management
Project Management Institute
Paperback
Influence and Persuasion (HBR Emotional Intelligence Series)
Cialdini, Robert B.
Review, Harvard Business
Morgan, Nick
Paperback
Mindful Listening (HBR Emotional Intelligence Series)
Review, Harvard Business
Hougaard, Rasmus
Zenger, Jack
Paperback
A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection
Epley, Nicholas
Hardcover
Getting to Yes: Negotiating Agreement Without Giving in
Ury, William
Patton, Bruce
Fisher, Roger
Paperback
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
Brown, Brené
Hardcover
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
Take It Personal: How to Succeed by Building Relationships and Playing the Long Game
Grutman, David
Hardcover
Power and Impact (HBR Emotional Intelligence Series)
Bregman, Peter
Review, Harvard Business
Cable, Dan
Paperback
The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World
Stulberg, Brad
Hardcover
Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization
McKibben, Bill
Hardcover
Feedback That Works: How to Build and Deliver Your Message, Second Edition
Center for Creative Leadership
Paperback
Happiness (HBR Emotional Intelligence Series)
Review, Harvard Business
McKee, Annie
Gilbert, Daniel
Paperback
Mindfulness (HBR Emotional Intelligence Series)
Goleman, Daniel
Review, Harvard Business
Langer, Ellen
Paperback
Hbr's 10 Must Reads on Strategy, Updated and Expanded (Featuring the Five Competitive Forces That Shape Strategy by Michael E. Porter)
Review, Harvard Business
Porter, Michael E.
Kim, W. Chan
Paperback
Hbr's 10 Must Reads on High Performance, Updated and Expanded (Featuring Nine Things Successful People Do Differently by Heidi Grant)
Review, Harvard Business
Grant, Heidi
Goleman, Daniel
Paperback
Crucial Accountability: Proven Skills to Build Trust, Address Disappointment, and Get Results, Third Edition
Hale, Justin
Patterson, Kerry
Grenny, Joseph
Hardcover
Hbr's 10 Must Reads on Managing People, Updated and Expanded (Featuring Are You a Good Boss--Or a Great One? by Linda A. Hill and Kent Lineback)
Review, Harvard Business
Goleman, Daniel
Hill, Linda A.
Paperback
The Wisdom and Wealth Solution: Unlocking the Secrets of Happiness, Purpose, and Financial Security with Living360
Ansari, Feroz
Hardcover
Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away
Gelles, David
Hardcover
Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
Eyal, Nir
Hardcover
Bonfire of the Murdochs: How the Epic Fight to Control the Last Great Media Dynasty Broke a Family -- And the World
Sherman, Gabriel
Hardcover
The Obstacle Is the Way Expanded 10th Anniversary Edition: The Timeless Art of Turning Trials Into Triumph
Holiday, Ryan
Hardcover
The Phoenix Project: A Novel about It, Devops, and Helping Your Business Win
Spafford, George
Kim, Gene
Behr, Kevin
Paperback
The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and Spacex
McNeill, Jon
Hardcover
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!
DeMarco, M. J.
Paperback
The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins
Tsing, Anna Lowenhaupt
Paperback