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Marketing Theory And Orientation
Paperback
Series: Legend in Marketing
ISBN13: 9781636512372
Publisher: Vibrant Publishers
Published: Sep 16 2024
Pages: 400
Weight: 1.17
Height: 0.82 Width: 6.00 Depth: 9.00
Language: English
Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.
Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.
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