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Redefining Retail: 10 Guiding Principles for a Post-Digital World
Audio Book
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Publisher: Ascent Audio
Published: May 14 2024
Language: English
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that's been fundamentally transformed by the digital revolution; how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands; and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.
2 different editions
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