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El marketing en redes sociales: un enfoque prático: La guÃa definitiva para una estrategia de éxito que haga crecer tu negocio
Paperback
Publisher: Hoepli Ediciones
Published: Sep 19 2024
Pages: 282
Weight: 0.83
Height: 0.59 Width: 5.91 Depth: 9.06
Language: Spanish
La nueva edición actualizada y ampliada de este best seller mundial - elegido por Bookauthority como uno de los mejores libros de marketing y publicidad del mundo y utilizado por académicos, profesionales y prestigiosas universidades como texto obligatorio en cursos sobre el tema - se presenta enriquecida con nuevos contenidos que profundizan en el cambiante panorama del marketing en las redes sociales y digitales, incluyendo nuevas secciones o ampliando la existentes con nociones de planificación táctica y ejecución de planes de marketing en redes, últimas tendencias en inteligencia artificial, aprendizaje automático, asà como el impacto del metaverso en empresas y consumidores.
Los temas teóricos más importantes se ilustran de manera accesible para facilitar su aplicación a los procesos de toma de decisiones. De esta manera, los autores orientan a los lectores a través del laberinto de las comunidades, plataformas y herramientas de redes sociales más actuales, para que puedan decidir con criterio qué estrategias adoptar, qué herramientas usar y cómo sacarles el mejor partido, de manera que el impacto de sus productos resulte más efectivo.
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