Marketing in 2022

Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele by Kreutzer, Ralf T.

Productpreneur Success Planner by Langman, Catherine

Client Attractor: Attract High-Paying Clients You Love & Keep Them Coming Back by Ratliff, Jacob

2022 Weird & Wacky Holiday Marketing Guide: Your business marketing calendar of ideas by Marks, Ginger

Trientrepreneur by Press, Trient, Ruscsak, M. L., Chapman, Sheri

Business Book Revolution: How a Business Book Can Change Everything by Jossi, Pascal, Cumella, Denise

Feel Something: How to Embrace Empathy and Build Trust With Your Audience by Timmons, Patrick

Selling & Sales Management: Developing Skills for Success by Spiller, Lisa

Comment vendre plus ? by Laouedj, Meriem, Keddar, Abdelkader, Rouibah, Ahmed

Icomm: Alternative Media Business Marketing Guide by McNett, Lizzy

Professionelle Compliance-Kommunikation: Wie Sie Ihr Unternehmen Gegen Regelverletzungen Immunisieren by Möhrle, Hartwin, Weinen, Ralf

Der Einsatz der Blockchain-Technologie innerhalb der Food Supply Chain. Sicherheit durch Rückverfolgbarkeit by Cevik, Devrim

Social Media Marketing Plan. Shown on the Example of Azio Corporation by Mutombo, Peter

Die Online-Präsenz gesundheitstouristischer Anbieter. Anforderungen an Webseiten und Entwicklung von Bewertungskriterien am Beispiel der Kreuzfahrtind by Anonym

Integrated Marketing Communications: A Global Brand-Driven Approach by Kitchen, Philip J., Tourky, Marwa E.

Green Marketing in Emerging Economies: A Communications Perspective by

工业软件简史 by 林雪萍

Global Competitiveness: Ten Things Thai Businesspeople Should Know by Wall, William Philip

Marketing 5.0 by Kotler, Philip

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by

The Power of Yes Presents: Building Your Network Marketing Business Without Leaving Your Comfort Zone by Hall, Stacey

10 Ways to Market and Grow Your Business with ZERO Advertising Dollars by Poon, Angel, Cheng, Eric, Herrera, Kevin

Marketing Intelligence Analyse Im Deutschen Kochboxen-Markt: Von Der Integrierten Markt- Und Wettbewerbsanalyse Zum Competitive-Intelligence-Produkt A by Gillner, Patricia

Advances in Theory and Practice in Store Brand Operations by Huo, Jiazhen

Case Based Research in Tourism, Travel, Hospitality and Events by

Your Rank Advancement Blueprint: How to rank advance, avoid burnout and never run out of contacts by Sperry, Rob

Launching & Building a Brand for Dummies by Will, Amy

Authenticity, sustainability, and independence as a branding strategy for selling fermented functional food and beverage by Jere, Nika

Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences by

Consumer Culture Theory in Asia: History and Contemporary Issues by

Social Marketing: Verhaltensänderungen Fürs Gemeinwohl - Eine Anwendungsorientierte Einführung by Hoxtell, Annette

Математичне моделюванн&# by Парфенте&#10, Заруба, Ві&#

Affiliate Marketing Formula: Action Based Book - Meant To Provide You With A Framework To Build Your Entire Affiliate Business From Scratch Without by Alhoz, Thiea

Kundenbindung im E-Commerce am Beispiel von Amazon by Anonym

Just Ask!: 7 Simple Steps to Unlock the Power of Clients, Generate Referrals and Double Your Business by Eisner, Graham

Big Fish: An Entrepreneur's Guide to Success, Impact and Legacy by Nuttall, Caroline G.

Marketingmanagement: Das Geheimnis des Verkaufs in Unternehmen by Abada, Jacques Borel

Marketing management: the secret of corporate sales by Abada, Jacques Borel

Le Concept Du Développement Comme Un Instrument de Marketing by Moroko, Gnahoua Olivier

Gestione del marketing: il segreto delle vendite aziendali by Abada, Jacques Borel

Gestão de marketing: o segredo das vendas corporativas by Abada, Jacques Borel

Der Einfluss Des Beschwerdekanals Auf Das Kündigungsverhalten by Garding, Stefan

Quick Guide Nachhaltige Business-Meetings Und -Events: Wie Sie Betriebliche Veranstaltungen Erfolgreich Und Zukunftsorientiert Organisieren by Brommer-Kern, Elisabeth, Holzbaur, Ulrich

The company Hellofresh. Global and mobile marketing by Carstensen, Eric

The Linkedin Playbook: Contacts to Customers. Engage > Connect > Convert by Houlahan, Adam

Financial Services and Markets Act 2000 (c. 8) by United Kingdom Legislation

Influencer-Marketing. Entwicklung und Einfluss dieser Marketingform by Iri, Furkan

Digital Marketing Strategy of Porsche AG by Maas, Jakob

Earn a Million Plus: The Little Known High-Income Occupation of Media Buyer by Cran, Bruce P.

Social Media Marketing von KMU und Global Playern in der Modebranche by Von Meding, Frieda

Sale Strategy Cases Studies by Lok, John

Dark Social: Understanding the Darker Side of Work, Personality and Social Media by MacRae, Ian

Exponential: Transform Your Brand by Empowering Instead of Interrupting by Rosenblum, Jeff

Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business by Krawczyk, Nicki

Smartphone Apps Im Einzelhandel: Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen by Wohllebe, Atilla, Wolter, Nina

Aufbau und Ausrichtung des Online-Vertriebs und Entwicklung eines Online-Shops by Jöhnk, Thore

Neuromarketing beim Employer Branding effektiv nutzen. Empfehlungen zur Gestaltung von Stellenausschreibungen by Marno, Alena

Influencer Marketing als Kommunikationsinstrument für den B2B-Bereich by Pach, Jan

Auditives Priming am Point of Sale: Die Beeinflussung des Konsumentenverhaltens mittels akustischer Reize beim Kauf von Luxusgütern by Anonym

Studying Healthcare from a Marketing Perspective by Iacobucci, Dawn, Popovich, Deidre

10 Powerful Video Marketing Tips by Dingsor, Jeffrey

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Yang, Changzheng

Une analyse stratégique de l'entreprise Uber by Abdelmalek, Soufian

Reasons NOT to Focus on Customer Experience: A Comprehensive Guide by Glimsdahl, Nick

Marketing Fusion by Booher, Melanie, Brandstetter, Jodi, Ramirez, Kendra

Marketing Klipp & Klar by Ullrich, Sebastian, Redler, Jörn

Postal Mail Profits in a Digitally Obsessed Age by Foley, David

Communication marketing, image de l'entreprise et rétention des clients by Kalere, Rodrigue, Sivunavirwa, Josué, Bugandwa Munguakonkwa, Deogratias

Was unterscheidet Propaganda von Public Relations? by Damaschke, Hanna

Modern Marketing Using AI: Leverage Ai-Enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity by Pooja Chitnis, Malay A. Upadhyay

Retail in a New World: Recovering from the Pandemic That Changed the World by Pantano, Eleonora, Willems, Kim

Email Copywriting 101: Writing Email Copy That Sells by Tomanini, Craig

Digital Business und Futurologie: Mit einer Buchrezension von "Utopien für Realisten" von Rutger Bregman by Wendler, Jessica

Privacy and Consumer Empowerment in Online Advertising by Choi, W. Jason, Jerath, Kinshuk

Suchmaschinenoptimierung als Online-Marketing-Instrument: "Welche Anwendungs- und Gestaltungsmöglichkeiten existieren innerhalb der Suchmaschinenoptim by Maier, Melanie

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns by Kingsnorth, Simon

The Emerald Handbook of Luxury Management for Hospitality and Tourism by

Unlevel the Playing Field: The Biggest Mindshift in PPC History by Vallaeys, Frederick

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement by Rowles, Daniel

Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation by Ramsak, Mojca

Unlevel the Playing Field: The Biggest Mindshift in PPC History by Vallaeys, Frederick

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by King, Katie

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement by Rowles, Daniel

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns by Kingsnorth, Simon

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by King, Katie

Competing on Thought Leadership by Buday, Robert

Image - und Werthaltung des Endverbrauchers im Bereich der Marken- und Produktpiraterie in der Bekleidungsbranche by Böhm, Alina

Marketingmethode Segmentation, Targeting and Positioning by Krouma, Serin

The Degrowth Economy. Strategic Path for Clothing Brands´ Future and Empowerment Model for Fashion Consumers? by Anonym

Marketing Fusion: Marketing Strategies to Scale Your Business by Booher, Matt, Crossen, Katy, Hahn, Dan

Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects by Jugulum, Rajesh

How To Start A Cult: Be bold, build belonging and attract a band of devoted followers to your brand by Raynsford, Jody

How Technology Market Development: To Developing Countries by Lok, John

Trend Management: How to Effectively Use Trend-Knowledge in Your Company by Blechschmidt, Jörg

Marketing und Konsumentenpsychologie. Der Einfluss emotionaler Werbung auf Kaufentscheidungen by Schelhorn, Laura

Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies by

The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution by Bines, Joel

Network Marketing: How to Gat Started and Successed in Network Marketing (The Most Complete Blueprint for Success) by Watson, Roger

Make Money Online: Take Your Online Business from Zero to Over $10,000 a month by White, Trevis

Instagram Marketing: Take Your Instagram Page to the Next Level with these Incredible IG Strategies - Instagram Advertising Made Simple! by Shackelford, John

Marketing Research: Methodological Foundations, 13th edition by Iacobucci, Dawn

Das mobile Suchverhalten der Generation Y by Anonym

Brands and Their Companies: 2 Volume Set in 6 Parts by

Us Consumer Market Development by Lok, John

Ebay: Tips and Tricks to Increase Your Ebay Sales (How to Quickly Source Products and Become Profitable on Ebay) by Wilson, Jessica

Business Growth Strategies: The Path To Building Your Tribe For Newbie Entrepreneurs by Alexander, Kamerson J.

Learning Service Management Strategy by Lok, John

Digitale Markenführung: Digital Branding in Zeiten Divergierender Märkte by Kilian, Karsten, Kreutzer, Ralf T.

The Enchanted Brand: How to Strengthen the Human Side of Business by Cavalier Lucas, Jane

The Storytelling Entrepreneur by Addey, Melissa

Intercultural Public Relations: Realities and Reflections in Practical Contexts by

Analysis of the article Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does by Köhler, Sebastian

Marketing Development Cases: Research by Lok, John

Marketing und Data Science. Analyse und Lösung von betrieblichen Problemen mit dem CRISP-DM-Vorgehensmodell by Gangoly, Jürgen

Events Und Wege Aus Der Krise: The New Normal Aus Sicht Von Wissenschaft Und PRAXIS by

Digital Service Delivery in Africa: Platforms and Practices by

The Business School: The Eight Hidden Values of a Network Marketing Business by Kiyosaki, Robert T.

The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market by Jin, Yuxi, Miller, Klaus M., Skiera, Bernd

Unlock Your Call Centre: A Proven Way to Upgrade Security, Efficiency and Caller Experience by Smallman, Matt

Content Production for Digital Media: An Introduction by Weldon, John, Thompson, Jay Daniel

Distributionspolitik. Grundlagen, E-Commerce und Franchising by Gashi, Liridona

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow by Mintz, Ofer

Steigerung von Markenbekanntheit mithilfe von Instagram am Beispiel von Daniel Wellington by Yilmaz, Melis

Swap: Marketing Without Money by Tarlinton, Therese

Quick Guide Onlinefragebogen: Wie Sie Ihre Zielgruppe Professionell Im Web Befragen by Friedrich, Christine, Föhl, Ulrich

Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit by Hadler, Richard

The Public Relations Handbook by

The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences by Yovanno, David A.

Marketing Management: A Strategic Framework and Tools for Success by Matzler, Kurt, Mooradian, Todd, Edmiston, Dawn

Founder Brand: Turn Your Story Into Your Competitive Advantage by Gerhardt, Dave

Marketing Management: A Strategic Framework and Tools for Success by Mooradian, Todd, Edmiston, Dawn, Matzler, Kurt

Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility by

Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition) by Michel, Stefan, Duke, Lisa S.

Affiliate Marketing Secrets You Are Not Supposed to Know: Proven Tips and Strategies You Can Use To Grow a Profitable Affiliate Marketing Business Eve by Grey, Stephan

Global Marketing Strategy: An Executive Digest by Schlegelmilch, Bodo B.

Youtube Marketing 2022 by Kim, Emmett

A Scientific View on Consumer Behavior by Cunha, Maria Nascimento

Konsumentenvertrauen als Faktor der Kundenbindung auf elektronischen Märkten. Welche Methoden sind beim Vertrauensaufbau am vielversprechendsten? by Anonym

Die Veränderung des Kaufverhaltens durch den aufkommenden Digitalvertrieb by Holst, Jonathan

Content Writing and Marketing: How to Write Content That Converts and Become a Successful Entertainer (Build an Engaged Audience for Your Personal Br by Ortiz, Angel

The Future of Luxury Brands: Artification and Sustainability by

Vertriebsmanagement: Organisation - Planung - Controlling - Support by Albers, Sönke, Krafft, Manfred

An Agency Life by Janzen, Scott

Handbuch Der Public Relations: Wissenschaftliche Grundlagen Des Beruflichen Handelns by

Micro Enterprise Marketing: How to Start, Promote and Grow Your Micro Business in the Digital Age by Atienza, Sheila

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales by Lawes, Rachel

Converted: The Data-Driven Way to Win Customers' Hearts by Hoyne, Neil

The Business Leaders Essential Guide to Marketing: How to make sure your marketing delivers results. The reason your marketing might fail and how to f by Dann, Stephen

Strategische Philanthropie: Wie Sie Mit Ihrem Engagement Mehr Wirkung Erzielen by Frumkin, Peter, Von Schnurbein, Georg

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Sullivan, Luke

Email Marketing: How to Increase Your E-mail Marketing Profits (Discover How to Grow Your Business With the Power of Email) by Hasting, Sherry

Marketing with Exceptional Results: 50 Real Life Lessons on How to Excel in Business-to-Business Marketing by Thome, John D.

Pinterest for the People: A step-by-step guide to help you master Pinterest for your business! by Silva, Lori

Services Marketing Issues in Emerging Economies by

How To Make Blockbuster Movie Trailers by Getty, Tom

The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth by Payton, Susan

Social Media and Crisis Communication by

The Routledge Companion to Marketing and Feminism by

Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry by Desberg, Peter, Davis, Jeffrey

Diversity Marketing in einer vielfältigen Gesellschaft. Eine kritische Analyse zur konsistenten Umsetzung am Beispiel des Modeversandhändlers Zalando by Behrens, Jan Moritz

Marketing Management: A Global Overview by

Essentials of Marketing by

Public Relations by

Marketing: A Managerial Perspective by

Marketing Strategy: An Integrated Approach by

Digital Marketing for Executives and Managers by

Marketing for Hospitality and Tourism by

The Corporate Warrior: Successful Strategies from Military Leaders to Win Your Business Battles by Farwell, James P.

Marketing Planning & Strategy: A Practical Introduction by Dawes, John

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management by Fotiadis, Thomas, Folinas, Dimitris, Vasileiou, Konstantinos

Social Media Analytics and Its Applications in Marketing by Iacobucci, Dawn, Moon, Sangkil

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Webb, Nicholas

A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - In One Book! by Jessup, Joel, Jessup, John

Handbuch Unternehmenskommunikation: Strategie - Management - Wertschöpfung by

Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference by

Reflections of Eminent Marketing Scholars by

The Role of Cooperative Societies. The Development of Rural Areas inGboko Local Government Area of Benue State by Tertsea, Alam

Public Relations: Strategies and Tactics by

The Power of Why: Breaking Out in a Competitive Marketplace by Weylman, C. Richard

Überzeugen Im Business: Wie Sie Ein Erstes Nein in Ein Entschiedenes Ja Verwandeln - 12 Praxistipps by Schmid, Kurt

The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar by Huberman, Erik

Case study for Hugo Boss. Back on the profitable growth track and though still the right time to exit?: Teaching note by Paternot, Marc

Winning Digital Way by Ravi, Anish

Storytelling For Action Playbook: The No BS Guide for Crafting Business Stories That Increase Demand and Accelerate Sales Velocity by Woodget, Matthew

Garantiert Kundenwissen den Erfolg im CRM? Eine Analyse der Chancen und Herausforderungen des Customer Knowledge Managements by Treutle, Tina

Marketing and Smart Technologies: Proceedings of Icmarktech 2020 by

The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm by Krack, Gesa Vanessa

Möglichkeiten und Herausforderungen zur effizienten Nutzung des "Realitäts-Virtualitäts-Kontinuums" in der Möbelindustrie: Wie kann der Einsatz des "R by Damatoglu, Melis Aydin

Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations by Eliasof, Jane Mitchell

Quick Guide Multisensorisches Marketing: Wie Sie Mit Allen Sinnen Ihre Marke Stärken by Steiner, Paul

Social Big Data Analytics: Practices, Techniques, and Applications by Zhu, Dengya, Abu-Salih, Bilal, Wongthongtham, Pornpit