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Social Big Data Analytics: Practices, Techniques, and Applications

Social Big Data Analytics: Practices, Techniques, and Applications

Paperback

Business GeneralMarketing

ISBN10: 9813366540
ISBN13: 9789813366541
Publisher: Springer Nature
Published: Mar 12 2022
Pages: 218
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benefits to enhance the decision making process.

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Abu-Salih, Bilal

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Business General