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Social Big Data Analytics: Practices, Techniques, and Applications

Social Big Data Analytics: Practices, Techniques, and Applications

Hardcover

Business GeneralMarketing

ISBN10: 9813366516
ISBN13: 9789813366510
Publisher: Springer Nature
Published: Mar 11 2021
Pages: 218
Weight: 1.10
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benefits to enhance the decision making process.

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Business General