Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Strategy: An Integrated Approach

Marketing Strategy: An Integrated Approach

Young, Haley

Hardcover

Marketing

ISBN10: 1639893415
ISBN13: 9781639893416
Publisher: States Academic Pr
Published: Mar 1 2022
Pages: 246
Weight: 1.91
Height: 0.63 Width: 8.50 Depth: 11.00
Language: English
A marketing strategy refers to a business' avenue for capturing prospective consumer base and turning them into customers of their products or services. A marketing strategy revolves around value proposition, key brand messaging, and data on target customer demographics. A marketing strategy follows the four Ps of marketing: product, price, place, and promotion. Products are the goods or services that a company offers to customers. Price is the cost that consumers pay for a product. Place is the market where the product is made available. Promotion involves advertising, public relations, and promotional plans. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of marketing. Some of the diverse topics covered herein address the varied branches that fall under this category. The extensive content of this book provides the readers with a thorough understanding of the subject.

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