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Tourism Marketing: In the Age of the Consumer
Hardcover
Business GeneralMarketingTravel General
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ISBN13: 9780415726351
Publisher: Routledge
Published: Mar 30 2022
Pages: 758
Language: English
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:
- Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus.
Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value - Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
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