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Advances in Theory and Practice in Store Brand Operations

Advances in Theory and Practice in Store Brand Operations

Paperback

Business GeneralManagementMarketing

ISBN10: 9811598797
ISBN13: 9789811598791
Publisher: Springer Nature
Published: Jan 6 2022
Pages: 253
Weight: 0.85
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English
Introduction; Product Strategy for Store Branding; Pricing strategy for store brands; Channel Strategy and Conflict Resolution; Supply chain coordination

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