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Service Management Strategy
Paperback
Publisher: Notion Press
Published: Mar 31 2022
Pages: 158
Weight: 0.86
Height: 0.43 Width: 8.50 Depth: 8.50
Language: English
Applying my Need Theory to Travel and Leisure Service Improvement
In my works exploring behavioral economy and human psychology, such as Behavioral Economic Theory and Learning Behavioral Economy Psychology, my idea emphasizes that understanding consumer needs and psychological environments provides superior predictive accuracy for corporate strategy and service innovation.
Translating my framework to the travel and leisure sector involves several strategic improvements: Addressing Core Psychological Needs over Pure Transactions: My framework suggests that organizations increase engagement and sales by shifting focus from mere service delivery to satisfying deeper human needs-such as safety, social validation, escapism, and personal growth.
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