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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow

Hardcover

Business GeneralMarketing

ISBN10: 9811658676
ISBN13: 9789811658679
Publisher: Palgrave Macmillan
Published: Feb 13 2022
Pages: 224
Weight: 0.98
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
1.Introduction.- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective.- 3.Five phases for how customer behavior changed in response to COVID-19.- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred.- 5. Section Two: Customer-centric growth strategies.- 6. An opportunity unlike ever before.- 7. First quadrant: status quo growth strategy.- 8. Second quadrant: new customer markets.- 9. Third quadrant: new products.- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products.- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW.- 12. Create emotional connections to CREATES loyalty.- 13. Demonstrate product value.- 14. Extend digital footprint.- 15. Conclusion.

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