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Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation
Hardcover
Series: Contributions to Management Science
MarketingMedical ReferenceGeneral Sociology
ISBN13: 9783030892234
Publisher: Springer Nature
Published: Jan 25 2022
Pages: 120
Weight: 0.80
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book is inspired by the term digiwine, a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.
- Nadja Furlan Stante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
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