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The Business of Stories: Harness the Power of Storytelling to Demonstrate Your Value, Attract Your Ideal Clients and Get Paid What You're Worth
Paperback
Business GeneralMarketingStorytelling
ISBN13: 9781781336601
Publisher: Rethink Press
Published: Feb 25 2022
Pages: 214
Weight: 0.56
Height: 0.45 Width: 5.50 Depth: 8.50
Language: English
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
- Understand why storytelling is a superpower and how to use it to stand out in your marketplace
- Share stories that connect with the people you want to work with, so sales conversations are easy
- Be seen as a trusted authority, as you communicate your value and get paid what you're worth
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