Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Public Relations Handbook

The Public Relations Handbook

Dilenschneider, Robert L.

Hardcover

Business GeneralMarketing

Currently unavailable to order

ISBN10: 1637740611
ISBN13: 9781637740613
Publisher: Matt Holt Books
Published: Feb 15 2022
Pages: 288
Weight: 1.00
Height: 1.10 Width: 6.14 Depth: 9.06
Language: English
To be a successful public relations professional, it's no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:

  • Supporting a company's marketing and sales

  • Leveraging social media

  • Managing government relations

  • Working with the media effectively

  • Communicating with the investment community

  • Supporting top management in the event of a crisis or scandal

  • Positively positioning the company's commitment to environmental, social, and governance issues

    The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today.

    The scope of public relations is always expanding. Today's professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

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