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Consumer Culture Theory in Asia: History and Contemporary Issues
Hardcover
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Business GeneralManagementMarketing
ISBN13: 9780367629496
Publisher: Routledge
Published: Jan 7 2022
Pages: 274
Weight: 1.24
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research.
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