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Denken. Macht. Worte.: Strategisches Framing in Schweizer Politik und Wirtschaft
Paperback
Publisher: Independently Published
Published: Mar 19 2022
Pages: 142
Weight: 0.57
Height: 0.30 Width: 7.00 Depth: 10.00
Language: German
Dabei wird die kognitive Metapherntheorie, die Frame-Semantik, die Theorie der Schweigespirale und das Overton-Fenster behandelt.
Weiter werden Ãœberlegungen angestellt, wie sich diese Erkenntnisse in Politik und Wirtschaft anwenden lassen. Dazu gibt es einige Beispiele aus der Praxis.
Damit ist es ein kompaktes Handbuch für alle, die mit Wörtern wirken. Ein Handbuch für alle, die an der öffentlichen Meinungsbildung mitwirken.
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