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Green Branding: Basics, Success Factors and Instruments for Sustainable Brand and Innovation Management
Paperback
ISBN13: 9783658360597
Publisher: Springer
Published: Mar 15 2022
Pages: 147
Weight: 0.54
Height: 0.36 Width: 6.14 Depth: 9.21
Language: English
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful green brands in the long term? How can they be effectively developed, managed and communicated?
Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand wooden radio form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.
Inspiring for allwho want to make green brands strong.
Translated with www.DeepL.com/Translator (free version)
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