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Markensoziologie Kompakt - Basics Für Die PRAXIS: Eine Kurzanleitung Für Die Erfolgreiche Markenführung
Paperback
Series: Essentials
ISBN13: 9783658102463
Publisher: Springer Gabler
Published: Jun 26 2015
Pages: 47
Weight: 0.19
Height: 0.13 Width: 5.83 Depth: 8.27
Language: German
Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmä igkeiten der Kundschaftsbildung im Umfeld eines unternehmerischen Angebots. Erst mit diesem Wissen können Marken gezielt aufgebaut und gestärkt werden - unabhängig von Managementmoden und Trends.
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