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The Church as a Brand: Identifying Strengths, Preserving Identity, Building Trust
Hardcover
ISBN13: 9783658515645
Publisher: Springer
Published: Jul 12 2026
Pages: 137
Weight: 0.71
Height: 0.55 Width: 5.94 Depth: 8.78
Language: English
This book shows how churches can discover and strengthen their distinctive identity--enabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines churches and how they can live and communicate these values credibly.
Combining insights from brand sociology with real-life examples, including a detailed case study from the Diocese of Feldkirch/Vorarlberg (Austria), the book offers practical guidance for authentic and collaborative church leadership. It is aimed at those who want not only to manage their church in challenging times, but to actively shape its development--preserving what is valuable while addressing necessary change.
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