Sign-In
Cart
The Modern Employer Brand Playbook: How In-House EB Managers Build a Measurable System in the AI Era
Paperback
Series: Playbook
Publisher: Independently Published
Published: Jun 7 2026
Pages: 340
Weight: 1.00
Height: 0.71 Width: 6.00 Depth: 9.00
Language: English
21 chapters. 63 templates. From a 20-year HR practitioner who has rebuilt EB at four companies and 23 consulting engagements. This system works.
Most employer branding is theater.
The career page nobody reads. The Instagram account with 800 followers and four likes per post. The agency-produced manifesto video that 11 people watched. The Great Place to Work certification that costs $15,000 and influences zero hires. The TikTok strategy that took a quarter to launch and stopped after two posts. EB managers know this. CFOs know this. Recruiters know this.
Everyone keeps doing it anyway, because the alternative - saying we don't know if this works - ends careers.
When you don't have the system: you produce a 67-page EVP deck nobody reads, you keep the careers site rebuild as your default first project, you measure follower growth instead of cost per hire, and your CFO cuts your budget the next time the company gets tight.
When you do have the system: your recruiters quote the one-sentence EVP from memory, your ambassador program produces 70+ percent of social engagement, your monthly dashboard fits on one page, and your CFO funds the next year of work in a 14-minute meeting because the numbers defend themselves.
This book is the exact system Mike has used at StarLightMedia, Wargaming, Preply, iDeals, and across 23 consulting engagements between 2018 and 2026.
Here's what you'll learn:
The Theater Test - a four-question filter that separates EB work from EB marketing
The 10-Day Candidate Research Sprint - replaces the 90-day EVP discovery
The One-Sentence EVP - under 30 words, quoted by recruiters from memory
The Hire-Driven Segmentation Matrix - operational priorities, not persona decks
The Single-Interview-to-30-Days-of-Content Pipeline - solves the production bottleneck
The Five-Number CHRO Dashboard - survives a 90-second board pre-read
The CFO-Ready Business Case - gets EB budgets approved on the math
The AI-Search Content Framework - content cited by ChatGPT, Perplexity, AI Overview
The Joint EX-CX Metric Card - unlocks marketing-side budget pure HR cases cannot
The 90-Day Plan for New EB Leads - day-by-day for your first quarter
63 ready-to-use templates - all inside the book:
Theater-vs-Operations Audit Worksheet
EVP Definition Canvas
CFO-Ready EB Business Case
10-Day Sprint Plan
Candidate Interview Question Bank (28 questions)
One-Sentence EVP Drafting Worksheet
EB Operating Model Canvas
5-Day Content Plan
Single-Interview Asset Map
30-Day Repurposing Calendar
Five-Number Dashboard Template
Source-of-Hire Decoder
EX-CX Touchpoint Map
AI Tool Stack Map
90-Day EB Lead Playbook
No email walls. No resource pages. No broken download links. Every template is on the page.
Other employer brand books on Amazon cost $25-$45 and most are theory-heavy. EB consultants in 2026 charge $250-$600 an hour. A typical agency-led EB engagement runs $40,000-$120,000. A two-day employer brand workshop is $3,500-$6,000. This book costs less than dinner.
Every framework tested across 23 EB engagements at companies between 50 and 50,000 employees in 8 countries. Every template refined through 150,000+ HR students at Mike Pritula Academy.
Stop funding theater. Start running operations.
Also from
Pritula, Mike
The HR Audit Playbook: A Step-by-Step Guide to Diagnosing, Fixing, and Future-Proofing Your People Function
Pritula, Mike
Paperback
The Knowledge Management Playbook: How HR Builds a System That Captures, Shares, and Grows Company Knowledge
Pritula, Mike
Paperback
You Were Promoted to CEO. Nobody Told You How.: The Operating System for First-Time Chief Executives
Pritula, Mike
Paperback
The Benefits Playbook: A Complete System for Compensation & Benefits Professionals
Pritula, Mike
Paperback
The CMO Operating System: A Complete Playbook for New Chief Marketing Officers
Pritula, Mike
Paperback
HR Budgeting from Zero: Recruiting, Salaries, Education, and Automation in One System
Pritula, Mike
Paperback
The Modern Recruiter: The Complete System for Finding, Assessing, and Hiring Top Talent
Pritula, Mike
Paperback
Organizational Structure: How Companies Design, Choose, and Change Their Org Charts
Pritula, Mike
Paperback
The HR Generalist's Operating System: The Complete System for Running HR Alone - From Hiring to Analytics
Pritula, Mike
Paperback
Stop Optimising the Wrong Things: A Field Manual for Finding and Killing Process Waste
Pritula, Mike
Paperback
The HR Strategy Playbook: A Step-by-Step Guide to Building, Defending, and Executing a Winning People Strategy
Pritula, Mike
Paperback
Why Do Experienced HR Leaders Fail the SPHR?: Every functional area, 325 practice questions, and a 12-week schedule
Pritula, Mike
Paperback
The Sourcer-Recruiter Playbook: The Full-Cycle System to Find, Engage, and Close Candidates No One Else Can Reach
Pritula, Mike
Paperback
The Total Rewards Playbook: How to Build a Compensation and Benefits System That Attracts, Retains, and Motivates
Pritula, Mike
Paperback
Stop Guessing, Start Engineering: Prompt Engineering for HR - The PAIR System for Reliable AI at Work
Pritula, Mike
Paperback
The Internal Communications Operating System: Audit, Plan, and Run Two-Way Employee Communication That Drives Change
Pritula, Mike
Paperback
HR Risk Management for Working HR Teams: Spot People-Risk Before It Costs You
Pritula, Mike
Paperback
Sourcing Automation for Recruiters: The End-to-End System to Find, Contact, and Hire Candidates on Autopilot
Pritula, Mike
Paperback
Chief Sales Officer: The Complete System for Building and Leading a Sales Team
Pritula, Mike
Paperback
Employee Engagement: An Operating System for HR Leaders: An Operating System for HR Leaders
Pritula, Mike
Paperback
Win the Talent War: The HR System for Attracting, Growing, and Keeping Your Best People
Pritula, Mike
Paperback
AI for Compensation & Benefits: The AI Toolkit for Every Total Rewards Workflow
Pritula, Mike
Paperback
The Wellbeing Operating System: How to Build Employee Wellbeing in Your Company
Pritula, Mike
Paperback
The Employee Survey Playbook for HR: Design, Run, Analyze, and Act on Employee Feedback
Pritula, Mike
Paperback
Run Your Own Strategy Session: Prepare, Facilitate, and Execute a Strategic Plan - Without Hiring Consultants
Pritula, Mike
Paperback
The 7 Roles of the Modern CHRO: Become the Business Strategist and Financial Partner Your CEO Can't Replace
Pritula, Mike
Paperback
The 9 Principles of Coaching: A Complete System for Coaching at Work and on Your Own
Pritula, Mike
Paperback
Pass the ICF ACC on the First Attempt: Ethics, Boundaries and the Eight Competencies - 60 Questions in 90 Minutes
Pritula, Mike
Paperback
The B2B Sales Playbook: The Complete Framework System for Reps and SDRs - SPIN, AIDA, FAB, BANT and Beyond
Pritula, Mike
Paperback
Turn Conflict Into Results: Read Any Workplace Conflict, Find Its Real Source, and Resolve It on Purpose
Pritula, Mike
Paperback
The 8-Step System to Build Any Process: Describe, Document, and Construct Workflows That Run Without You
Pritula, Mike
Paperback
Also in
Management
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Patterson, Kerry
Switzler, Al
Grenny, Joseph
Paperback
Quiet Girls Can Run the World: Owning Your Power When You're Not the Alpha in the Room
Holman, Rebecca
Paperback
Inclusive Conversations: Fostering Equity, Empathy, and Belonging Across Differences
Winters, Mary-Frances
Paperback
The Art of Communication: How to Be Authentic, Lead Others, and Create Strong Connections
Apps, Judy
Hardcover
Hbr's 10 Must Reads on Managing Yourself, Updated and Expanded (Featuring How Will You Measure Your Life? by Clayton M. Christensen)
Drucker, Peter F.
Gallo, Amy
Review, Harvard Business
Paperback
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Guidara, Will
Hardcover
Hbr's 10 Must Reads 2027: The Definitive Management Ideas of the Year from Harvard Business Review (Featuring the Hidden Beliefs That Hold Leaders Bac
Review, Harvard Business
Edmondson, Amy C.
Wilkins, Muriel M.
Paperback
Hbr's 10 Must Reads on Mental Toughness, Updated and Expanded (Featuring How to Stop Worrying about What Other People Think of You by Michael Gervais)
Gervais, Michael
Duckworth, Angela L.
Review, Harvard Business
Paperback
Take Breaks, Work Better: Measure Impact, Not Hours, and Transform Your Profitability
Briggs, John
Paperback
How We Could: The Framework to Lead Without Drama, Build Alignment, and Call Teams to Greatness
Dorr, Alex
Hardcover
What Could Possibly Go Right?: The Essential Journey to Scale an Enduring Culture
Meyer, Danny
Hardcover
Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results
Terry, Joe
Kriegel, Jessica
Hardcover
Hbr's 10 Must Reads on Leadership, Updated and Expanded (Featuring Begin with Trust by Frances X. Frei and Anne Morriss)
Edmondson, Amy C.
Ibarra, Herminia
Review, Harvard Business
Paperback
The Year in Tech, 2027: The Insights You Need from Harvard Business Review
Review, Harvard Business
Davenport, Thomas H.
Chamorro-Premuzic, Tomas
Paperback
Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit
Brown, Brené
Hardcover
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Fitzpatrick, Rob
Paperback
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
What the Heck Is Eos?: A Complete Guide for Employees in Companies Running on EOS
Bouwer, Tom
Wickman, Gino
Hardcover
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Stanier, Michael Bungay
Paperback
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You
Deiss, Ryan
Paperback
The 21 Irrefutable Laws of Leadership Workbook 25th Anniversary Edition: Follow Them and People Will Follow You
Maxwell, John C.
Paperback
Never Split the Difference: Negotiating as If Your Life Depended on It
Voss, Chris
Raz, Tahl
Hardcover
Stop Asking for Referrals: Build a Magnetic Business Through Intentional Care & Real Relationships
McNally, Flor de Maria
Paperback
The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter
Watkins, Michael D.
Hardcover
Influence and Persuasion (HBR Emotional Intelligence Series)
Morgan, Nick
Cialdini, Robert B.
Review, Harvard Business
Paperback
Building Great Businesses: Create Momentum, Overcome Setbacks, and Scale with Confidence
Becker, Scott
Hardcover
Getting to Yes: Negotiating Agreement Without Giving in
Patton, Bruce
Fisher, Roger
Ury, William
Paperback
The Year in Tech, 2026: The Insights You Need from Harvard Business Review
Anthony, Scott D.
Webb, Amy
Review, Harvard Business
Paperback
Anchored, Aligned, Accountable: A Framework for Transcending Bullsh*t and Transforming Our Lives and Work
Bethea, Aiko
Hardcover
The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and Spacex
McNeill, Jon
Hardcover
Take It Personal: How to Succeed by Building Relationships and Playing the Long Game
Grutman, David
Hardcover
Hbr's 10 Must Reads on Strategy, Updated and Expanded (Featuring the Five Competitive Forces That Shape Strategy by Michael E. Porter)
Porter, Michael E.
Kim, W. Chan
Review, Harvard Business
Paperback
From Operator to Owner: The Entrepreneur's Guide to Running a Business That Doesn't Run You
Landry, Liz
Hardcover
Feedback That Works: How to Build and Deliver Your Message, Second Edition
Center for Creative Leadership
Paperback
The Phoenix Project: A Novel about It, Devops, and Helping Your Business Win
Spafford, George
Kim, Gene
Behr, Kevin
Paperback
Hbr's 10 Must Reads on High Performance, Updated and Expanded (Featuring Nine Things Successful People Do Differently by Heidi Grant)
Goleman, Daniel
Review, Harvard Business
Grant, Heidi
Paperback
Hbr's 10 Must Reads on Managing People, Updated and Expanded (Featuring Are You a Good Boss--Or a Great One? by Linda A. Hill and Kent Lineback)
Goleman, Daniel
Hill, Linda A.
Review, Harvard Business
Paperback
Hbr's 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review (Featuring the Strategic Genius of Taylor Swift by
Meyer, Erin
Flyvbjerg, Bent
Review, Harvard Business
Paperback
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
Lakhani, Karim R.
Iansiti, Marco
Hardcover
Inside the Owner's Box: Conversations on Power and Leadership in Sports
Rubenstein, David M.
Hardcover
Generative Ai: The Insights You Need from Harvard Business Review
Mollick, Ethan
Cremer, David De
Review, Harvard Business
Paperback
Genius at Scale: How Great Leaders Drive Innovation
Tedards, Emily
Wild, Jason
Hill, Linda A.
Hardcover
Getting You Ready for Power: A Woman's Guide to Building Confidence, Community, and Career Success
Meruelo, Alexis
Paperback
The Way of the Shepherd: Seven Secrets to Managing Productive People
Leman, Kevin
Pentak, William
Hardcover
The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization
Maxwell, John C.
Paperback
The Oz Principle: Getting Results Through Individual and Organizational Accountability
Hickman, Craig
Connors, Roger
Smith, Tom
Paperback
The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers
Horowitz, Ben
Hardcover
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Moesta, Bob
Engle, Greg
Hardcover
Hbr's 10 Must Reads on Emotional Intelligence, Updated and Expanded (Featuring What Makes a Leader by Daniel Goleman)
Goleman, Daniel
Ibarra, Hermina
Review, Harvard Business
Paperback
Playing to Win, Expanded with Bonus HBR Articles: How Strategy Really Works
Martin, Roger L.
Lafley, A. G.
Hardcover
Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away
Gelles, David
Hardcover
Difficult Conversations: How to Discuss What Matters Most
Heen, Sheila
Patton, Bruce
Stone, Douglas
Paperback
The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
Lencioni, Patrick M.
Hardcover
The One Thing: The Surprisingly Simple Truth about Extraordinary Results
Keller, Gary
Papasan, Jay
Hardcover
Indispensable: How to Become the Company That Your Customers Can't Live Without
Calloway, Joe
Hardcover
Biblia del Vendedor: Tecnicas Efectivas Para El Vendedor Competitivo
Dey, Alejandro
Dey, Alex
Paperback
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People
Chapman, Gary
White, Paul
Paperback
How to Win Friends and Influence People: Updated for the Next Generation of Leaders
Carnegie, Dale
Hardcover
Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life
Murphy, Jim
Paperback
Team Topologies, 2nd Edition: Organizing Business and Technology for Fast Flow of Value
Skelton, Matthew
Pais, Manuel
Paperback
The Heart Work of Modern Leadership: 6 Differentiators of Exceptional Leaders
Grossman, David
Paperback
The Asshole Survival Guide: How to Deal with People Who Treat You Like Dirt
Sutton, Robert I.
Paperback
Say This, Not That: How to Master 7 Dreaded Conversations As a Leader in the Modern Workplace
Flickinger, Chris
Paperback
The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation
Werner, Jana
Le-Brun, Phil
Hardcover
You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference
Sanborn, Mark
Hardcover
Psychological Safety (HBR Emotional Intelligence Series)
Edmondson, Amy C.
Auger-Dominguez, Daisy
Review, Harvard Business
Paperback
The Trusted Advisor: 20th Anniversary Edition
Green, Charles
Maister, David H.
Galford, Robert
Paperback
Never Settle: Persuasion and Negotiation Skills to Get What You Want
Qureshi, Attia
Richardson, John
Hardcover
The Adaptability Quotient: Rewiring Your Mind for Success in the Next Human Era
Litowitz, Alec
Hardcover
The Things We Hide: A Guide to Identifying Hidden Barriers and Leading with Authenticity
Dickerhoof, Tyler
Hardcover
Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service
The Disney Institute
Hardcover
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Sullivan, Dan
Hardy, Benjamin
Hardcover
The Founder's Mentality: How to Overcome the Predictable Crises of Growth
Zook, Chris
Allen, James
Hardcover
The Lean Six SIGMA Pocket Toolbook: A Quick Reference Guide to Nearly 100 Tools for Improving Quality and Speed
Rowlands, David T.
Price, Mark
George, Michael L.
Paperback
Leadership Unblocked: Break Through the Beliefs That Limit Your Potential
Wilkins, Muriel M.
Hardcover
The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
Thorndike, William N.
Hardcover
Rewired: McKinsey's Playbook on How Leading Companies Win with Technology and AI
Lamarre, Eric
Smaje, Kate
Levin, Robert
Hardcover
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Michelli, Joseph A.
Hardcover
Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours
Chamine, Shirzad
Hardcover
The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
Linsky, Marty
Heifetz, Ronald A.
Grashow, Alexander
Hardcover
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Drucker, Peter F.
Paperback
The Advantage: Why Organizational Health Trumps Everything Else in Business
Lencioni, Patrick M.
Hardcover
Leadership and Self-Deception, Fourth Edition: The Secret to Transforming Relationships and Unleashing Results
Arbinger Institute
Paperback
The Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People
Willett, Alan
Paperback
Rollout: Get Your Entire Team Running on EOS to Achieve Your Vision
Smith, Marisa
Fahey, Beth
Hardcover
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
Kotter, John
Rathgeber, Holger
Hardcover