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The 12-Week OKR Launch: From Leadership Buy-In to the First Scored Quarter
Paperback
Publisher: Independently Published
Published: Jul 12 2026
Pages: 388
Weight: 1.14
Height: 0.86 Width: 6.00 Depth: 9.00
Language: English
2 weeks. 19 chapters. 54 ready-to-use templates. 150,000+ HR professionals trained. 20+ years in HR. This systemworks.
Here's the uncomfortable truth about OKRs: most rollouts are dead by the second quarter. Leadership announces theframework at a town hall. Teams write objectives nobody looks at again. By month four, OKRs are a spreadsheet someoneupdates the night before the review.
It's not the framework that fails. It's the launch. Nobody got buy-in - they got a nod. Nobody trained the managers - theysent a video. Nobody planned the first quarter - they planned the announcement.
When you launch without a system: OKR theater. Goals written once, scored never, quietly abandoned by everyoneincluding the CEO who announced them.
When you launch with a system: a company that runs on its goals - checked weekly, scored honestly, improved everyquarter.
This book is the exact rollout Mike Pritula ran as HR Director at fast-growing tech companies and taught to HR leadersthrough his academy - laid out week by week.
Here's what you'll learn:
- The Readiness Audit - know whether to launch, pilot, or delay before you burn credibility
- The Buy-In Sequence - win the CEO with emotional drivers, not methodology slides
- The Pilot Design - prove the system on one team before betting the company
- The Champion Network - scale the rollout without hiring consultants
- The Cadence Map - keep OKRs alive using meetings your company already has
- The Confidence Score Tracker - catch a dying objective in week four, not week twelve
- The Compensation Firewall - connect OKRs to pay reviews without killing ambition
- The First Scored Quarter - honest scoring with zero surprises in the room
54 ready-to-use templates - all inside the book:
- The Readiness Audit
- The CEO Pitch Script
- The All-Hands Announcement Script
- The Pilot Charter
- The First OKR Workshop Agenda
- The Team Scoreboard
- The Weekly Check-In Agenda
- The OKR 1:1 Agenda
- The Mid-Quarter Review Agenda
- The Scoring Scale Card
- The Results Meeting Agenda
- The 12-Week Launch Calendar
- ...and 42 more
No email walls. No resource pages. No broken download links. Every template is on the page.
Measure What Matters costs $29 in hardcover and tells you why OKRs work. An OKR consultant bills $150-300 anhour to tell you how. A two-day implementation workshop runs five figures. This book costs less than dinner.
Every framework tested in real company rollouts. Every template refined through Mike Pritula Academy cohorts and150,000+ students trained.
Stop announcing OKRs. Launch them.
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