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Le Mukbang Ou Le Paradoxe Alimentaire: Quand l'obésité devient un spectacle et la faim un silence
Paperback
Publisher: Independently Published
Published: Jul 30 2026
Pages: 358
Weight: 1.05
Height: 0.80 Width: 6.00 Depth: 9.00
Language: French
Pourquoi des millions de personnes regardent-elles, fascinées, des inconnus engloutir des montagnes de nourriture devant une caméra, tandis que la faim continue de frapper une partie du monde dans une relative indifférence ?
Dans Le Mukbang ou le paradoxe alimentaire, Richard BERTRAND interroge l'une des contradictions les plus troublantes de notre époque: jamais l'humanité n'a produit autant de nourriture, jamais elle n'a autant gaspillé, jamais l'obésité n'a autant progressé... et pourtant, des centaines de millions de personnes souffrent encore de la faim.
À travers le phénomène du Mukbang, les concours alimentaires, les influenceurs de l'excès et la puissance des algorithmes, cet essai décrypte la transformation de la nourriture en spectacle mondial. Manger ne sert plus seulement à se nourrir ou à partager. Il faut désormais impressionner, provoquer, accumuler les vues et retenir l'attention. Les portions deviennent gigantesques, le gras et le sucre envahissent les écrans, tandis que l'audience finit souvent par compter davantage que le contenu.
Mais derrière ces images divertissantes se cache une réalité beaucoup plus profonde. L'industrie agroalimentaire encourage la surconsommation, le marketing façonne les désirs, les rayons doivent rester toujours pleins et des tonnes de nourriture sont détruites chaque année. Dans le même temps, la pauvreté, les conflits, les dérèglements climatiques et les inégalités condamnent encore des populations entières à l'insécurité alimentaire.
Ce livre ne cherche pas à culpabiliser. Il observe, analyse et met en perspective. Il explique pourquoi l'obésité ne peut être réduite à un simple manque de volonté, comment l'environnement économique et social influence nos comportements, et pourquoi le coût de cette abondance se mesure autant en maladies, en souffrances et en exclusions qu'en milliards dépensés.
Il interroge également notre propre responsabilité. Celle des plateformes qui choisissent ce qui devient visible. Celle des créateurs qui transforment l'excès en divertissement. Celle des spectateurs dont chaque clic nourrit l'économie de l'attention. Et celle d'une société qui semble parfois plus captivée par un repas démesuré que par l'absence de repas.
Accessible, documenté et profondément humain, Le Mukbang ou le paradoxe alimentaire porte un regard lucide sur notre rapport à la nourriture, au spectacle et à l'indifférence. Un essai qui bouscule nos habitudes sans donner de leçons, et qui pose une question essentielle: que dit de notre civilisation un monde capable de montrer l'abondance en direct, mais encore incapable de la partager ?
Ce n'est pas la faim qui est invisible. C'est notre regard qui choisit ailleurs.
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