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Ne Plus Convaincre: L'Art d'une parole juste: Ethos, pathos, logos
Paperback
Publisher: Independently Published
Published: May 14 2026
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: French
Pourquoi certaines paroles marquent, touchent et convainquent... tandis que d'autres échouent, même lorsqu'elles sont justes ?
Depuis l'Antiquité, Aristote a posé les bases de toute communication efficace à travers trois piliers fondamentaux: l'Ethos, le Pathos et le Logos. Mais aujourd'hui, ces notions sont souvent mal comprises, réduites à des techniques de persuasion ou à des outils de manipulation.
Ce livre propose une approche radicalement différente.
Ici, il ne s'agit pas d'apprendre à convaincre à tout prix. Il s'agit de comprendre pourquoi convaincre échoue souvent... et comment une parole juste peut transformer la manière dont nous communiquons.
À travers une analyse profonde, accessible et universelle, Richard BERTRAND explore:
- la crédibilité silencieuse qui fait qu'on est écouté (Ethos)
- la résonance émotionnelle qui crée le lien (Pathos)
- la clarté du raisonnement qui structure la pensée (Logos)
Mais surtout, il démontre que ces trois forces ne fonctionnent jamais seules. C'est leur équilibre qui fait toute la différence.
Ce livre ne propose pas des techniques superficielles. Il offre une véritable grille de lecture pour comprendre:
- pourquoi certaines discussions tournent au blocage
- pourquoi des arguments solides ne suffisent pas
- pourquoi l'émotion peut autant rapprocher que diviser
- et comment ajuster sa parole selon les situations
De la sphère familiale à la vie sociale, du débat public aux relations intimes, vous découvrirez comment adapter votre parole sans la dénaturer, comment être entendu sans imposer, et comment construire une communication plus juste, plus efficace, et plus humaine.
Plus qu'un guide de communication, cet ouvrage est une invitation à changer de posture.
Car au fond, on ne convainc jamais vraiment quelqu'un.
On crée simplement les conditions pour qu'il se convainque lui-même.
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