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Behavioral Economics And Irrational Choices: Uncover the Hidden Biases - Anchoring, Loss Aversion, Sunk Cost, and 30+ More - That Secretly Control You
Paperback
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ISBN13: 9798191574349
Publisher: Independently Published
Published: Aug 9 2026
Pages: 268
Weight: 0.80
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Publisher: Independently Published
Published: Aug 9 2026
Pages: 268
Weight: 0.80
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
You've made decisions that looked smart in the moment - and painfully obvious in hindsight. This book explains why. Behavioral Economics And Irrational Choices is a documentary-style journey through the hidden mechanisms behind everyday irrationality - the invisible forces that turn uncertainty into gut feelings, and gut feelings into decisions about your money, your time, and your relationships. Across 40 chapters, each built around a real-world scene, you'll follow ordinary people - a grocery shopper, an appraiser, a fintech manager, a mechanic, a sports bettor, an HR coordinator, an accountant, a retired judge - as they run headfirst into the same predictable patterns that shape every human mind. WHAT YOU'LL DISCOVER INSIDE: Part I - The Traps in Everyday Decisions
- The Deal That Feels Like Free (the Zero-Price Magnet)
- Anchors: The First Number Wins
- Loss Aversion's Hidden Tax
- The Sunk-Cost Trap in Plain Sight
- Why We Overweight Recent Events
- Status Quo: The Default That Rules
- The Endowment Effect: Mine Feels Priceless
- Framing: Same Choice, Different Story
- The Availability Heuristic's Loud Memories
- Overconfidence: When Certainty Becomes a Bug Part II - How the Mind Bends Probability and Time
- The Planning Fallacy: Time Always Slips
- Risky When Framed Losses / Risk-Averse When Framed Gains
- The Certainty Effect: Prefer Sure Things
- Mental Accounting: Buckets That Lie
- The Endowment Meets Mental Accounting
- The Gambler's Fallacy: Wrong Kind of Hope
- The Hot-Hand Myth in Real Life
- Why We Ignore Base Rates
- The Conjunction Fallacy's Sneaky Story
- Framing Your Future: Discounting Tomorrow Part III - Willpower, Choice, and Regret
- Hyperbolic Discounting and Instant Gratification
- The Commitment Device You'll Actually Use
- Willpower vs Design: The Real Trade
- Choice Overload: Too Many Options, Too Little Action
- Decision Fatigue's Quiet Decline
- The Satisficing Shortcut: Good Enough Wins
- Why You Regret the Road Not Taken
- Regret Avoidance: The Fear of Choosing Wrong
- The Confirmation Bias That Feels Like Truth
- Motivated Reasoning: When Identity Drives Logic Part IV - Social Pressure and Designing Better Choices
- The Availability Cascade in Groups
- Social Proof: If Everyone Does It...
- Authority Bias: The Voice That Overrides
- Reciprocity: The Gift That Binds
- Scarcity: When Shortage Becomes Desire
- The Sunk-Cost Finale: When It's Time to Quit
- Designing Better Choices for Everyone
- Your Personal Irrationality Audit
- The Most Memorable Irrational Truth By the end, you won't just know the names of the biases - you'll recognize their signatures in your own decisions and learn to interrupt them before they lock in the outcome. Each chapter ends with a concrete takeaway you can apply the same day, from reframing a choice in gain-vs-loss language to running a 10-minute bias audit on a decision you've been putting off. PERFECT FOR READERS WHO WANT TO:
- Stop overspending on deals that aren't really deals
- Make calmer, clearer decisions under pressure
- Understand why smart, careful people still get manipulated
- Apply real behavioral science - not just buzzwords - to money, work, and relationships Irrationality isn't a character flaw. It's a pattern - and once you can see it, you can design around it. Note: The examples, case studies, and named individuals in this book are illustrative composites created for explanatory purposes and do not depict real, identifiable people.
- Anchors: The First Number Wins
- Loss Aversion's Hidden Tax
- The Sunk-Cost Trap in Plain Sight
- Why We Overweight Recent Events
- Status Quo: The Default That Rules
- The Endowment Effect: Mine Feels Priceless
- Framing: Same Choice, Different Story
- The Availability Heuristic's Loud Memories
- Overconfidence: When Certainty Becomes a Bug Part II - How the Mind Bends Probability and Time
- The Planning Fallacy: Time Always Slips
- Risky When Framed Losses / Risk-Averse When Framed Gains
- The Certainty Effect: Prefer Sure Things
- Mental Accounting: Buckets That Lie
- The Endowment Meets Mental Accounting
- The Gambler's Fallacy: Wrong Kind of Hope
- The Hot-Hand Myth in Real Life
- Why We Ignore Base Rates
- The Conjunction Fallacy's Sneaky Story
- Framing Your Future: Discounting Tomorrow Part III - Willpower, Choice, and Regret
- Hyperbolic Discounting and Instant Gratification
- The Commitment Device You'll Actually Use
- Willpower vs Design: The Real Trade
- Choice Overload: Too Many Options, Too Little Action
- Decision Fatigue's Quiet Decline
- The Satisficing Shortcut: Good Enough Wins
- Why You Regret the Road Not Taken
- Regret Avoidance: The Fear of Choosing Wrong
- The Confirmation Bias That Feels Like Truth
- Motivated Reasoning: When Identity Drives Logic Part IV - Social Pressure and Designing Better Choices
- The Availability Cascade in Groups
- Social Proof: If Everyone Does It...
- Authority Bias: The Voice That Overrides
- Reciprocity: The Gift That Binds
- Scarcity: When Shortage Becomes Desire
- The Sunk-Cost Finale: When It's Time to Quit
- Designing Better Choices for Everyone
- Your Personal Irrationality Audit
- The Most Memorable Irrational Truth By the end, you won't just know the names of the biases - you'll recognize their signatures in your own decisions and learn to interrupt them before they lock in the outcome. Each chapter ends with a concrete takeaway you can apply the same day, from reframing a choice in gain-vs-loss language to running a 10-minute bias audit on a decision you've been putting off. PERFECT FOR READERS WHO WANT TO:
- Stop overspending on deals that aren't really deals
- Make calmer, clearer decisions under pressure
- Understand why smart, careful people still get manipulated
- Apply real behavioral science - not just buzzwords - to money, work, and relationships Irrationality isn't a character flaw. It's a pattern - and once you can see it, you can design around it. Note: The examples, case studies, and named individuals in this book are illustrative composites created for explanatory purposes and do not depict real, identifiable people.
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