Marketing in 2016

Luxe: Nouveaux challenges, nouveaux challengers by Kapferer, Jean-Noël

YouTube Marketing Workbook: How to Use YouTube for Business by McDonald Ph. D., Jason

Yelp Local Marketing Workbook: How to Use Yelp for Business by McDonald Ph. D., Jason

LinkedIn Marketing Workbook: How to Use LinkedIn for Business by McDonald Ph. D., Jason

Indian Caes In B2B Marketing by Dilip Sarwate

Management Innovations by Dilip Sarwate

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Busines by Perry, Greg

Membership Cube: How to Create a Passive Income Using Membership Sites by Plank, Robert

Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow by Settle, Ben

Der Multi Channel Vertrieb. Welche Chancen bietet der Vertrieb über das Internet? by Thomas, Jens

Inconsistencies in global brands and their affect on consumers' perceptions by Deniz, Tugba

The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women by Bajaber, Wejdan, Alqulaity, Manahil

Ziele und Instrumente des Marketings von Non-Profit-Organisationen by König, Mareike

Neuromarketing als Teil der Marketingforschung. Einfluss der Marken auf das Kaufverhalten by Mayer, Christina

Emotionale Markenbindung in Sozialen Netzwerken: Zur Wirkung Von Interaktionen Zwischen Kunde Und Marke Auf Facebook by Schuster, Stephen K.

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications by Rajagopal

The Influence of Social Media on Human Resources by Seitz, Patricia

Simple Sales for Superheroes: 352 Incredible Tips and Techniques to Supercharge Your Sales Career by Mohammed, Nadeem, Pinkney, Steve

Know. Like. Trust.: The Explosive Marketing Sequence That Can Double The Profitability Of Your Business In 6 Months Or Less by Jones, Greg V., Boles, Jean

Lohas-Marketing: Strategie - Instrumente - Praxisbeispiele by Scherberich, John Uwe, Helmke, Stefan, Uebel, Matthias

Secrets of the Selection Committee: Create Proposals and Presentations that Win by Coover, Gary R.

Die Olympischen Spiele: Vermarktung und Beginn der kommerziellen Entwicklung by Bammer, Axel

Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online by Collins, Tyler

Food Retail Management Strategic Cases by Zwanka, Russell J.

Analyse der deutschen Wellpappenindustrie in einem europäischen Kontext by Kilian, Christoph

Strategic Tools and Methods for Promoting Hospitality and Tourism Services by

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Slade, Mish

Work From Home, And Stay Sane! by Kaltenbrunner, Michael

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing by Newman, Bruce I.

Besonderheiten des B2B-Marketing by Baldus, René

Marketing Sidekick: A Collection of High Converting, Attention Grabbing Words, Phrases and Headlines to Help You Promote Your Products, Se by Bacak, Matt

Finding Brand: A Step by Step Guide to Intentionally Creating Your Brand by Oehmen, Tisha R.

Guerilla Marketing: Erfolg durch große Ideen und kleines Budget? by Bartz, Jannek

Erarbeitung einer Mediationsstrategie im Falle Suhrkamp by Scheske, Malte

Eine Analyse von nationalen und internationalen Reputationsrankings by Wieser, David

Agile Marketing: Building Endurance for Your Content Marketing Efforts by Julian, Jeff

Unternehmenskommunikation im Krisenfall by Wieser, David

Abhängigkeit des Konsumverhaltens von äußeren Reizen by Schwerter, Cassandra

Typische Phasen eines Shitstorms. Klassische Krise oder neue Herausforderung an die PR? by Vogel, Martha

Markenpolitik von Hörfunk- und Musik-Streaming-Anbietern: Ein Vergleich ausgewählter Marken by Fietz, Laura

How To Get Work As A Restaurant Magician: The Entertainer's Guide To Getting & Keeping The Gig by Holliday, Doc

Messen Machen Märkte: Eine Roadmap Zur Nachhaltigen Steigerung Ihrer Messeerfolge by Lindenberg, Bernd, Weiler, Dieter S., Ludwigs, Kai

Qualität Der Dualen Kommunikation: Konzeptualisierung Und Wirkung Auf Das Markenkonforme Mitarbeiterverhalten by Holzer, Matthias

Die Beziehung zwischen CSR-Praktiken und der Unternehmensreputation by Wieser, David

Code of Conduct. Bedeutung und Abgrenzung im Rahmen einer nachhaltigkeitsorientierten Supply Chain by Voß, Julian

Your Voice Your Message: How to Make a Difference, Leave a Legacy, Make a Living by Sharing Your Story and Passion by Johnson, Scott

How to Catch a Shark by Harrington, Kevin, Amos, Anthony

Leave Them in the Dust!: How to Out-sell and Out-Market Every Executive Education or Training Provider that you Compete Against No Matter How Large or by Faure, DC

The Networked Organization: Connect. Collaborate. Create Authentic Relationships. And Accelerate Revenue Like Never Before. by Wendell, Molly

Marketing to Serve: The Entrepreneur's Guide to Marketing to Your Ideal Client and Making Money with Heart and Authenticity by Parks, Cassie

Hybride Events: Zukunft Und Herausforderung Für Live-Kommunikation by Dams, Colja M., Luppold, Stefan

Business Project Management and Marketing: Mastering Business Markets by

The Referral Rules!: 7 Ways to Get More Profitable Referrals by Houston, Timothy M.

Social Media Domination: Master Social Media Marketing Strategies with Facebook, Twitter, YouTube, Instagram and LinkedIn: Free Bonus Preview o by Lewis, Kenneth

Mission Critical Messages: How to Create a Global Impact by Dandurand, Kim, Repchuk, Tracy

Islam, Marketing and Consumption: Critical Perspectives on the Intersections by

Akzeptanz Von Produktinnovationen: Eine Einführung by Klee, Christoph, Arnold, Christian

Kritische Gegenüberstellung von strategischem und sozialem Unternehmertum by Fischer, Sophia

Perspectives on International Business: Theories and Practice by

Edge Strategy: A New Mindset for Profitable Growth by McKone, Dan, Lewis, Alan

The Ultimate Dental Website: Get More Traffic, Engagement and New Patients by Williams, Doug

Validating Product Ideas: Through Lean User Research by Sharon, Tomer

Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works by Champagne, Derek

Nonverbale Kommunikation in der Unternehmenspraxis. Formen, Funktion und Wirkung by Fischer, Sophia

Das Markenimage von C&A als unternehmerische Ressource. Eine Messung mit dem Semantischen Differenzial by Jentzsch, Hannah

The Connected Customer: The Changing Nature of Consumer and Business Markets by

Email Marketing: Optimiza tus Recursos. Optimiza tus Ingresos. 2a Edición by Marin Villa, Arturo

E-Consumers in the Era of New Tourism by

Car Dog Millionaire: How to Sell Cars and Make Money at Your Internet Dealership by Flint, Jim

Fierce and Fabulous: Phenomenal Women in Network Marketing by Beltz, Nkandu

Wie kommt Werbung beim Kunden an? Involvementmodelle und Konsumentenforschung by Ruppert, Timmy

Überlegungen einer Berufsbetreuerin zu Marketingmaßnahmen, Zielgruppen und Erschließung neuer Kundemärkte by Schulz, Aileen

Die Marketingstrategie von Apple am Beispiel des iPhones by Anonym

Einsatzmöglichkeiten von Ambient Media by Ruppert, Timmy

Social Media im Mittelstand: Die Bedeutung sozialer Netzwerke in der Kommunikation mittelständischer Unternehmen in Deutschland by Sidorkiewicz, Magdalena

Advertising for Account Holders (RLE Marketing) by Linacre, Nigel

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by

Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games by Tham, Thorsten

L'impact d'Airbnb sur la performance des établissements hôteliers: Une étude sur les hôtels appartenant à des chaînes en France by Kanengieser, Julia

Evaluation von Möglichkeiten und Grenzen des Einsatzes von Social Media in Volkshochschulen by Hankofer, Oliver

A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging by Mohamad, Musfirah

Scientific Advertising by Hopkins, Claude

Internet Marketing: 10 Best Strategies to Become a Marketing Guru and Earn More! by Stevens, James

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by Darroch, J.

Das Bonusprogramm als Instrument der Kundenbindung. Eine Analyse von Miles&More und Payback by Tuglu, Cansu

Protecting a Doctor's Digital Brand: A Guide to Managing a Physician's Online Reputation by Velez, Joe

The Automated Entrepreneur: How To Boost Sales, Maximize Profits, and CRUSH the Competition by Mangat, Bob

Explaining Inequality by Pianta, Mario, Franzini, Maurizio

Marketingstrategien im Fitnesssbereich. Franchise und Corporate Identity by Hausenbiegl, Stefan

Companion Playbook 2016 by Marks, Ginger

Storm the Norm: Untold Stories of 20 Brands that Did it Best by Anisha Motwani

Social Media Marketing. Bewertung der Social Media Aktivitäten der Onlineplattform EDITED by Vöge, Nina

Diamantanalyse und internationale Markteintrittsstrategien für die Republik Kasachstan by Konschu, Elisabeth

Sales and Marketing for Roofing Contractors by Edwards, Karen L., Ellsworth, Heidi J.

Satisfaction, fidélité et expérience client: Être à l'écoute de ses clients pour une entreprise performante by Barbaray, Christian

Brandlife: Brand's Mystery Unveiled by Drapal, Andrej

Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages by Kleine-Kalmer, Barbara

Digitaler Darwinismus: Der Stille Angriff Auf Ihr Geschäftsmodell Und Ihre Marke. Das Think!book by Land, Karl-Heinz, Kreutzer, Ralf T.

Architecting Experience: A Marketing Science and Digital Analytics Handbook by Wheeler, Scot R.

The Art of Selling: Learn How To Sell Successfully by Narang, Meenakshi

Moo-Lah-Gy: Uncovering the Secret Cash Cow Hidden in Your Brand by Lucente, Kelly

Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning by Hirschman, Elizabeth

Cause Related Marketing by Adkins, Sue

Arts Administration by Anderton, Malcolm, Pick, John

Consumer Behaviour in Sport and Events by McDonald, Heath, Funk, Daniel, Alexandris, Kostas

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Sullivan, Luke

Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies by Grünewälder, Nico

Marketing: Eine Entscheidungsorientierte Einführung by Kroll, Frank, Meißner, Martin, Decker, Reinhold

Die Last der Entscheidung by Wenzel, Günther

Wortschöpfungstechniken von Produktnamen by Ott, Alida

Gattungsmarken. Eine Analyse von Determinanten und Auswirkungen by Meier, Theresa

Das Marketing von Apple. Analyse und Darstellung neuer versus klassischer Vermarktungsmethoden by Bondar, Adrian

Co-Branding. Grundlagen und Diskussion am Beispiel von H&M by Fischer, Sophia

Federal Government Proposal Writing: Learn federal proposal writing from ground zero by Brown, George W.

Marketing per iniziare a farlo: da neofiti ambiziosi by Liboa, Luca, Idea-Dana, Toffali, Michela

Lead Generation Made Easier: Boost the Number of Leads You Bring into Your Sales Funnel by Filhaber, Dale Datadale

The Unique Technique: An Instruction Book About Business Image Transformation, On Site and Online by Higgins, Maria

The Complete Experience: Unlocking the secrets of online reviews that drive cust by Barrett, Kayla, Bodoh, Tony

Competitive Social Media Marketing Strategies by

Service Management and Marketi by Gronroos, Christian

Operatives Event Management by Trunz, Falk

Analyse des Wirkungszusammenhangs zwischen Ressourceneinsatz in der externen Personalkommunikation, Reputation und Wertschöpfung am Beispiel der DAX30 by Ernst, Sascha Georg, Schmidt, Theresa Katharina

Social Media Marketing: Entwicklung von Marketingstrategien für Unternehmen by Garzotto, Marta

Emotionales Employer Branding: Die Arbeitgebermarke aus Sicht des Neuromarketings by Albesano, Gabriella

Sales Geisha by Miller, Christine M.

The Epidemic of Marketing Fear: Red Affairs, Blue Prescriptions, and Faith Dispositions by Magnificent, Cuffee the

Generating Customers For Life by Rohland, Virina &. Michael

Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream by Easley, Jared, Constable, Kimanzi

Restaurant Marketing Magic: How to Boost Your Restaurant's Profits by 30% or More with the #1 Dining Holiday by Payne, Sean

Immediate Action Marketing: Tactical Marketing System: Firearms Instructor's Guide To Creating A Magnetic Marketing System by Broussard, Omari

How to Do Marketing by Rodriguez Caamano, Juan Manuel

Ultimate Guide to Local Business Marketing by Zamir, Talor, Marshall, Perry

Your Strategic Personal Brand: "The Truth & The Lies" by Miracle, Katherine

Konsumentenverhalten. Auswirkung der Point of Sale-Gestaltung auf den Kunden by Anonymous

Internet Marketing: Online and Facebook Marketing Made Simple with These To-The-Point Practical Guides by Richards, Adam

5-Hour MBA: The Business Owner's Guide To Success by Reinertson, Chad

How to Do Marketing by Caamano, Juan Manuel Rodriguez

Internet & Facebook Marketing: Online Marketing Made Simple With These Essential Beginner Guides by Richards, Adam

Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing by Fouts, Janet

Network Marketing: How To Build Network Marketing Leader Step By Step From Newbi: Understanding Network Marketing Companies, Network Mark by James, Sai

Weshalb macht die Stärkung des Brand Commitment den Mitarbeiter zu einem erfolgreichen Markenbotschafter?: Qualitative Marktforschung als Messinstrume by Vöge, Nina

Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten by Kubitzki, Kai

SWOT Analysis of the EasyJet Airline Company by Dey, Kamalesh

Online-Fundraising. Instrumente, Erfolgsfaktoren und Trends by Reichenbach, Thilo

Overcoming Life's Obstacles: An Entrepreneur's Guide to Overcoming Limiting Beliefs to Progress to Success by Wright, John David

Social Community Sites as the Trend in Web 2.0. How to Beat the Competition by Roggenkamp, Alexander

Die Bedeutung der Sozialen Netzwerke für die Versicherungswirtschaft by Hollemann, Angelika

Projektmanagement und Kommunikation in Projekten. Theorie und Reflexion eines Themenmoduls by Reisner, Franz

The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company: A Study of Ricky Boakye Yiadom Company Limited by Ackah, David, Agboyi, Makafui R.

Verhaltenstypologien im Vertriebsinnendienst. Erstellung eines Konzepts by Friedrichs, Hendrik

Linkedin Mastery for Entrepreneurs by Reed, Chris J.

Public Relations and the Public Interest by Johnston, Jane

Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers by Singh, Arjan, Ratcliffe, Mike

Online Marketing Secrets for Attorneys: The 7 Must Know Strategies for Growing Your Practice by Miinala, Marjukka

The Hippo Campus: A step by step guide to get your business noticed, remembered and talked about with Stand Out Marketing. by Andrew and Pete

Erstellung eines strategischen Marketingplans für die Kosmetikmarke "The Body Shop" in Chile by Khosravani, Bijan

Einsatzmöglichkeiten von WhatsApp in der Unternehmenskommunikation by Fischbach, Marisa

Book Marketing Checklist for Self-Publishers: Complete Book Launch Action Plan Included! by Jones, J. Bruce

Journal of China Marketing Volume 6 (1) by

Fostering Brand Community Through Social Media by Rinaldo, Shannon B., Humphrey, William F., Jr., Laverie, Debra a.

Kinder und Jugendliche als Zielgruppe der Unternehmen. Eine kritische Betrachtung by Hofmann, Karina

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Edwards, Ray

Digital Influencer: A Guide to Achieving Influencer Status Online by Lincoln, John E.

Hello!: And Every Little Thing That Matters by Edwards, Kate

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Edwards, Ray

Das Produkt Coca Cola. Produktlebenszyklus, Theorie- und Praxis by Schmeckman, Walther

Employer Branding. Möglichkeiten der Integration von Nachhaltigkeit: Das Beispiel dm Drogeriemarkt by Fischer, Sophia

Tu Exito en Multinivel en 7 pasos: Revelando cómo triunfar en Multinivel sin perder miles de dólares y muchos años en la zona de frustración by Moreno, Edgardo

Curso de Marketing Online: 2a Edición by Socorro Navarro, Marcos, Durango, Alicia

Sell more books using your AUTHOR WEBSITE: The Easiest Way to Brand, Build, Market, and Manage Your Authorship by Radu, Balas

Painting Faces: The Art of Public Relations by Friedman, Frances F.

21 B2B Content Marketing Cases: Inspirerende actuele Nederlandse cases by Vlems Rm, Edwin M.

The Growth Gears: Using a Market-Based Framework to Drive Business Success by Saxby, Art, Hayes, Pete

Selling Rules!: 52 ways you can achieve sales success by Raphel, Murray

Käufliches Alter(n): Konstruktionen Subjektiven Alterserlebens in Der Marketingkommunikation by Nakao, Christiane

Möglichkeiten und Grenzen der individuellen Kundenansprache by Sass, Martin

Der demografische Wandel und die Nahversorgung. Herausforderungen und Lösungsansätze für das Marketing im deutschen Lebensmitteleinzelhandel by Lugert, Julia

Impact of location-based services on consumers' buying behaviour, illustrated by the German market by Meyer, Daniel

Analyse des Mobile Marketing by Ten Broeke, Kimberley

Transparenz und Vertrauen in der Beratung. Die Bedeutung von Transparenz für das Vertrauen der Klienten in wissensintensive Beratungsleistungen im Mar by Beye, Daniel

Accountable Marketing: Linking marketing actions to financial performance by

Get Smart Around Your Website Marketing: 7 Essential steps to understand before getting or updating your website by Hickie, Darren

Building Your Analytics Shop: A Workbook for Non-Profits by Pelletier, Marianne M.

Get Viral: Video Market by Awde, Rome

The Authoritative Guide to Email List Building: Growing Revenue and Profit Through Email Engagement by Torres, Jesse

Chancen und Risiken von Product Placement auf der Videoplattform YouTube by Anonymous

Accountable Marketing: Linking marketing actions to financial performance by

A Social Strategy: How We Profit from Social Media by Piskorski, Mikolaj Jan

Die Codierung von Geruchs- und Geschmackserlebnissen in der Werbung by Budnikov, Ekaterina

Welchen Einfluss hat die Ausstattung auf die Attraktivität von Carsharing? Eine empirische Untersuchung zum Nutzungsverhalten in Deutschland by Henning, Carsten, Reinthaller, Christopher, Meixner, Melanie

Die Bedeutung von Corporate Social Responsibility (CSR) für das Image von Automarken: Eine differenzierte experimental-ökonomische Analyse by Cordes, Martin

Digitale Transformation. Herausforderungen für Unternehmen im B2C Bereich by Albrecht, Jana

Marketing und Ethik in der Pharmabranche: Eine ethische und erfolgsorientierte Bewertung von Strategien und Marketingmaßnahmen by Haas, Kevin

Kundenintegration ALS Zweischneidiges Schwert: Ermittlung Von Effekten Der Kundenbeteiligung an Der Leistungserstellung by Rothe, Dominic

Die Interaktion von Customer Relationship Management und Social Media Prozessen. Schlüssel für eine erfolgreiche Kundenbeziehung? by Danichevski, Denis

Break-even-Analyse und ihr Anwendungsbereich im Vertrieb by Henghuber, Michael

Undefeated Marketing: How to Avoid 94 Mistakes & Right Hooks and K.O. Competitors by Mustapha, Zak