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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
Hardcover
Series: Routledge Interpretive Marketing Research
AccountingInvesting & FinanceMarketing
ISBN13: 9781138933392
Publisher: Routledge
Published: Feb 1 2016
Pages: 108
Weight: 1.45
Height: 1.00 Width: 6.30 Depth: 9.50
Language: English
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
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Hirschman, Elizabeth
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
Hirschman, Elizabeth
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