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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
Paperback
Series: Routledge Interpretive Marketing Research
AccountingInvesting & FinanceMarketing
ISBN13: 9781032242569
Publisher: Routledge
Published: Dec 13 2021
Pages: 108
Weight: 0.35
Height: 0.23 Width: 6.00 Depth: 9.00
Language: English
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
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Hirschman, Elizabeth
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
Hirschman, Elizabeth
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